Attendees & Representation:
Member | Representing |
|---|---|
| Intel (MAC Chair) | |
Daniel Harvey | Microsoft (L3AF Rep) |
| Intel (Anuket Rep) | |
Neal Hartsell | Freelance/Netgate |
| PANTHEON.tech (ODL Rep) | |
| Equinix | |
| Brandon Wick | Aarna Networks |
| Geoff Hultin | |
LF Staff: Jill Lovato, Heather Kirksey, Kenny Paul, Ranny Haiby
Meeting Materials:
Agenda
- MAC Updates
- Rep changes
- 1H 2022 key project review: ONEEF, Website Refresh
- Mid-Year MAC Strategy-in-Review and KPI Grading
- Content Funnel and Performance
- Events Update
Minutes
MAC updates
- Thank you to Neal Hartsell who is leaving Netgate (but still around to finish a few projects)
- Welcome Daniel from Microsoft as new EMCO rep
- Welcome Jon Mischel from Juniper as new Tungsten Fabric rep
ONEEF Summary
LF News from event - positive coverage
- SONiC moves to LF
- Google + LF launch Nephio project
- LFN new members, Security WP
Paid social campaign
- $4k budget (total spend $4900)
- Targeted digital ads via Google, Meta/FB
- Cost per conversion ~$52 (positive - compared to recent RISC-V campaign that netted $132/conversion)
- For next time:
- Look into targeting LinkedIn / Twitter
- DTF and ONE Summit will have very different audiences; take that into account when planning campaigns