Attendees & Representation:
Member | Representing |
---|---|
Intel (MAC Chair) | |
Daniel Harvey | Microsoft (L3AF Rep) |
Intel (Anuket Rep) | |
Neal Hartsell | Freelance/Netgate |
PANTHEON.tech (ODL Rep) | |
Equinix | |
Brandon Wick | Aarna Networks |
Geoff Hultin | |
LF Staff: Jill Lovato, Heather Kirksey, Kenny Paul, Ranny Haiby
Meeting Materials:
Agenda
- MAC Updates
- Rep changes
- 1H 2022 key project review: ONEEF, Website Refresh
- Mid-Year MAC Strategy-in-Review and KPI Grading
- Content Funnel and Performance
- Events Update
Minutes
MAC updates
- Thank you to Neal Hartsell who is leaving Netgate (but still around to finish a few projects)
- Welcome Daniel from Microsoft as new EMCO rep
- Welcome Jon Mischel from Juniper as new Tungsten Fabric rep
ONEEF Summary
LF News from event - positive coverage
- SONiC moves to LF
- Google + LF launch Nephio project
- LFN new members, Security WP
Paid social campaign
- $4k budget (total spend $4900)
- Targeted digital ads via Google, Meta/FB
- Cost per conversion ~$52 (positive - compared to recent RISC-V campaign that netted $132/conversion)
- For next time:
- Look into targeting LinkedIn / Twitter
- DTF and ONE Summit will have very different audiences; take that into account when planning campaigns
Website Refresh
New website update live - phase 1 complete. Most of the content is ported over. Phase 2 in progress, targeting end of month. Take a look at the site and let us know your thoughts.
Mid-Year MAC Strategy-in-Review and KPI Grading
Look at initial objectives vs. current status:
- May need to re-assess what our KPIs are given level of difficulty in compiling proof points and negative resources on the LF staffing side
- Focus resources on ONE Summit in H2
Events Update
ONE Summit naming - two naming options in motion:
- Open Networking Summit (with short technology sub-head)
- Pros:
- Long-standing, strong brand
- Goes back to roots
- Good ROI on continued investment in trademark
- Sets focused intention with ability to evolve over time with the technology and business landscape
- Cons:
- Possible alienation effect
- Could be too focused in intention
- It’s an acronym
- Brand equity could be too telecom-focused for recruitment of new verticals
- Pros:
- Open Networking & Edge (ONE) Summit (w descriptive taglines)
- Pros:
- The “ONE” focus provides ability to create fun narrative campaigns and taglines, as well as visuals and event signage
- A simple non-acronym name moves us away from “shove technology into the name” issue
- Asserts a center of gravity confidence
- Cons:
- ONE Summit is generic and there are similarly named conferences in other industries
- Could be construed as arrogant – the “only” show or the “only” place
- Likely little possibility for trademark
- Pros:
Next steps: Need to finalize before we can launch website, CFPs, move event planning forward. Naming meeting taking place this week (May 13)
ASKS: 1. looking for folks in P&L to join Programming Committee. Please share any recommendations. 2. Sponsorships are need to fund the event, please look into sponsoring to ensure future of event.