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In 2021, LFN is continuing to focus on a digital marketing strategy. These are the proposed KPIs to measure that effort. 

LFN Webinar Series (2021)

LFN Webinars

Registrations

Live Attendees

Attendance Rate

YouTube Views

Anuket Launch Event

31214049%433

VPP in your home lab? Yep. Right now.

1065047%582

5G Dynamic Network Slicing via Open Source Projects

253 12650%1,027
NFV Deployments and the Path Ahead: An Operator Perspective1264032%330
ONAP Honolulu Is Here22919987%806

Totals Year to Date

1,02655553%3,178

Analysis: LFN Webinars continue to be an effective way to reach the open source networking audience covering a wide variety of LFN-related topics. Future webinars will look to focus on LFN project deployments, e.g. Orange's ONAP Powered Automation Framework. Posting the webinars on YouTube immediately after the event has been a successful at achieved several multitudes more views than the live broadcast. 

LFN Events (2021)

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

LFN Developer & Testing Forum (February)

428501*117%78%

Open Networking & Edge Executive Forum

1,0261,026100%95%
LFN Developer & Testing Forum (June)52544685%85%

Totals Year to Date

1,9791,973101%86%

Analysis:

In the spring we tried a new type of virtual event, the Open Networking & Edge Executive Forum (ONEEF). This proved to be a versatile, effective format to share thought leadership from top LFN members and industry luminaries. The LFN technical events (LFN Developer & Testing Forums) continue to be an effective medium for technical community collaboration with 500+ attendees/registrations at both events in 1H2021 and a growing event satisfaction rating execeeding the 80% goal.

*Some people attended without filling in the registration form.

Web (2021)

LFN Website

Q1 2021

Q1+Q2 2021

Q1+Q2+Q3 2021

2021 Complete Year

Users

9,22017,546

Pageviews22,99340,278

Downloads9081,278

Traffic Sources

-Direct

-Referral

-Search



Q1 2021

Direct: 29%

Referral: 24%

Search: 40%

Social: 3%

Q1 + Q2 2021

Direct: 29%

Referral: 19%

Search: 38%

Social: 8%



Analysis: Website users and pageviews held fairly steady in Q1 + Q2 but downloads were down due to a reduction in downloadable assets. An active an effective social program grew the percentage of traffic from social sources from 3% to 8%. 

Downloadable Content(2021)*

Top 5 Content Pieces

Downloads

2020 Year In Review444
CNTT Whitepaper130
Bell Case Study63
TAC WP46
EUAG WP41
Totals:1,278

*Note: This only includes downloadable content pieces from the LFN website. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc. 

Analysis: New downloadable assets in the pipeline are a EUAG paper on AI/ML, TAC Whitepaper, and Deployment Use Cases (Orange, etc.).

Email (2021)

LFN Emails

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

LFN Newsletters / Special Sends

  1. Delivered
  2. Unique Opens
  3. Open Rate
  4. Total Clicks

Sent via old platform / now archived


3/2: ONEEF Promo Email

  1. 24,616
  2. 5,835
  3. 23.9%
  4. 451

3/16: LFN Webinar Promo

  1. 25,356
  2. 4,152
  3. 16.5%
  4. 649

3/24: LFN Webinar Follow Up

  1. 88
  2. 39
  3. 44.8%
  4. 31

3/25: LFN Webinar Follow Up

  1. 241
  2. 130
  3. 54.2%
  4. 99

4/02: LFN Webinar Follow Up

  1. 121
  2. 62
  3. 51.7%
  4. 59

4/6: Q1 Newsletter

  1. 25,079
  2. 4,277
  3. 17.2%
  4. 595

5/10: LFN Webinar Promo

  1. 24,853
  2. 3,968
  3. 16.1%
  4. 503

6/3 LFN Developer & Testing Forum June Promo

  1. 47,883
  2. 10,989
  3. 23.1%
  4. 799

6/29 FD.io Webinar Promo

  1. 47,011
  2. 9,336
  3. 21.2%
  4. 636
Q2 Newsletter TBD




LFN Member Update

(Roughly Bi-weekly)

  1. Delivered
  2. Unique Opens
  3. Open Rate
  4. Total Clicks



Sent via old platform / now archived2/23: LFN Member Update
  1. 214
  2. 64
  3. 30%
  4. 31

3/23: LFN Member Update

  1. 304
  2. 79
  3. 30.5%
  4. 21

4/13: LFN Member Update

  1. 300
  2. 134
  3. 26.5%
  4. 13

4/28: LFN Member Update

  1. 294
  2. 84
  3. 28.8%
  4. 14

5/12: LFN Member Update

  1. 294
  2. 73
  3. 25.1%
  4. 18

5/26: LFN Member Update

  1. 290
  2. 71
  3. 24.7%
  4. 17

6/22: LFN Member Update

  1. 285
  2. 68
  3. 23.9%
  4. 7













Analysis: In 2020/21, we've shifted the frequency of the LFN Newsletters to quarterly which feel like the right cadence. Average clicks per newsletter though has dropped below our target of 1,000 so I recommend we trying mixing up the subject lines a bit to reflect some of the top content within. In between newsletter sends, the subscriber list has proven useful for select promotions, e.g. webinars, ONEEF, Technical events, etc. Roughly bi-monthly membership updates provide a more frequent touchpoint with the core LFN representatives but the open rate has hovered around 25%. We'd like to get this higher so I recommend trying a more compelling subject line and possibly a more personal format, e.g. sent via MixMax.

Social Media (2021)

TwitterTwitterJan - 21Feb - 21Mar - 21Q1 2021Apr - 21May -21Jun -221Q1 + Q2 2021Jul -21Aug - 21Sep - 21Q1 + Q2 + Q3 2021Oct - 21Nov - 21Dec - 21Full Year 2021

Followers913966101910191057120712321,232






867

New465353533850

25

78








Growth5%6%5%21%4%14%

2%

41%








Mentions252240871312

15

127








Organic Impression13.6K13.8K83.1K110.5K8.5K12.5K10.7K42.2K








Total Engagement1591953477011291751171,122








Link Clicks7791150318344635433








Tweets29276111720182462







Linked InLinked InJan - 21Feb - 21Mar - 21Q1 2021Apr - 21May -21Jun -21Q1 + Q2 2021Jul -21Aug - 21Sep - 21Q1 + Q3 + Q4 2021




Followers311321392392501 561595595








New Followers3210711131996034406








Growth11%3%22%36%71%12%6%125%








Organic Impressions3260158210,66515,5076,6726,7663,63432,579








Engagement20699176420695024121703,153








Updates/Posts87193414171479







Analysis: The LFN LinkedIn Channel has grown significantly over Q2 due to increased post frequency and engagement.

PR / AR / Comms (2021)

Activity

Q1

Q2

Q3

Q4

YTD Totals

Press Releases32


Press Clips205191


Aggregate Readership247M34M


Briefings85


3rd Party Speaking Engagements36


Analysis: Q2 saw an increase in virtual 3rd party speaking engagements globally. 

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