In 2021, LFN is continuing to focus on a digital marketing strategy. These are the proposed KPIs to measure that effort.
LFN Webinar Series (2021)
LFN Webinars | Registrations | Live Attendees | Attendance Rate | YouTube Views |
---|---|---|---|---|
Anuket Launch Event | 312 | 140 | 49% | 433 |
VPP in your home lab? Yep. Right now. | 106 | 50 | 47% | 582 |
5G Dynamic Network Slicing via Open Source Projects | 253 | 126 | 50% | 1,027 |
NFV Deployments and the Path Ahead: An Operator Perspective | 126 | 40 | 32% | 330 |
ONAP Honolulu Is Here | 229 | 199 | 87% | 806 |
Totals Year to Date | 1,026 | 555 | 53% | 3,178 |
Analysis: LFN Webinars continue to be an effective way to reach the open source networking audience covering a wide variety of LFN-related topics. Future webinars will look to focus on LFN project deployments, e.g. Orange's ONAP Powered Automation Framework. Posting the webinars on YouTube immediately after the event has been a successful at achieved several multitudes more views than the live broadcast.
LFN Events (2021)
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
---|---|---|---|---|
LFN Developer & Testing Forum (February) | 428 | 501* | 117% | 78% |
Open Networking & Edge Executive Forum | 1,026 | 1,026 | 100% | 95% |
LFN Developer & Testing Forum (June) | 525 | 446 | 85% | 85% |
Totals Year to Date | 1,979 | 1,973 | 101% | 86% |
Analysis:
In the spring we tried a new type of virtual event, the Open Networking & Edge Executive Forum (ONEEF). This proved to be a versatile, effective format to share thought leadership from top LFN members and industry luminaries. The LFN technical events (LFN Developer & Testing Forums) continue to be an effective medium for technical community collaboration with 500+ attendees/registrations at both events in 1H2021 and a growing event satisfaction rating execeeding the 80% goal.
*Some people attended without filling in the registration form.
Web (2021)
LFN Website | Q1 2021 | Q1+Q2 2021 | Q1+Q2+Q3 2021 | 2021 Complete Year |
---|---|---|---|---|
Users | 9,220 | 17,546 | ||
Pageviews | 22,993 | 40,278 | ||
Downloads | 908 | 1,278 | ||
Traffic Sources -Direct -Referral -Search | Q1 2021 Direct: 29% Referral: 24% Search: 40% Social: 3% | Q1 + Q2 2021 Direct: 29% Referral: 19% Search: 38% Social: 8% |
Analysis: Website users and pageviews held fairly steady in Q1 + Q2 but downloads were down due to a reduction in downloadable assets. An active an effective social program grew the percentage of traffic from social sources from 3% to 8%.
Downloadable Content(2021)*
Top 5 Content Pieces | Downloads |
---|---|
2020 Year In Review | 444 |
CNTT Whitepaper | 130 |
Bell Case Study | 63 |
TAC WP | 46 |
EUAG WP | 41 |
Totals: | 1,278 |
*Note: This only includes downloadable content pieces from the LFN website. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc.
Analysis: New downloadable assets in the pipeline are a EUAG paper on AI/ML, TAC Whitepaper, and Deployment Use Cases (Orange, etc.).
Email (2021)
LFN Emails | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
| Sent via old platform / now archived | 3/2: ONEEF Promo Email
3/16: LFN Webinar Promo
3/24: LFN Webinar Follow Up
3/25: LFN Webinar Follow Up
| 4/02: LFN Webinar Follow Up
4/6: Q1 Newsletter
| 5/10: LFN Webinar Promo
| 6/3 LFN Developer & Testing Forum June Promo
6/29 FD.io Webinar Promo
| Q2 Newsletter TBD | ||||||
LFN Member Update (Roughly Bi-weekly)
| Sent via old platform / now archived | 2/23: LFN Member Update
| 3/23: LFN Member Update
| 4/13: LFN Member Update
4/28: LFN Member Update
| 5/12: LFN Member Update
5/26: LFN Member Update
| 6/22: LFN Member Update
|
Analysis: In 2020/21, we've shifted the frequency of the LFN Newsletters to quarterly which feel like the right cadence. Average clicks per newsletter though has dropped below our target of 1,000 so I recommend we trying mixing up the subject lines a bit to reflect some of the top content within. In between newsletter sends, the subscriber list has proven useful for select promotions, e.g. webinars, ONEEF, Technical events, etc. Roughly bi-monthly membership updates provide a more frequent touchpoint with the core LFN representatives but the open rate has hovered around 25%. We'd like to get this higher so I recommend trying a more compelling subject line and possibly a more personal format, e.g. sent via MixMax.
Social Media (2021)
Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -221 | Q1 + Q2 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q2 + Q3 2021 | Oct - 21 | Nov - 21 | Dec - 21 | Full Year 2021 | ||
Followers | 913 | 966 | 1019 | 1019 | 1057 | 1207 | 1232 | 1,232 | 867 | ||||||||
New | 46 | 53 | 53 | 53 | 38 | 50 | 25 | 78 | |||||||||
Growth | 5% | 6% | 5% | 21% | 4% | 14% | 2% | 41% | |||||||||
Mentions | 25 | 22 | 40 | 87 | 13 | 12 | 15 | 127 | |||||||||
Organic Impression | 13.6K | 13.8K | 83.1K | 110.5K | 8.5K | 12.5K | 10.7K | 42.2K | |||||||||
Total Engagement | 159 | 195 | 347 | 701 | 129 | 175 | 117 | 1,122 | |||||||||
Link Clicks | 77 | 91 | 150 | 318 | 34 | 46 | 35 | 433 | |||||||||
Tweets | 29 | 27 | 61 | 117 | 20 | 18 | 24 | 62 | |||||||||
Linked In | Linked In | Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -21 | Q1 + Q2 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q3 + Q4 2021 | ||||
Followers | 311 | 321 | 392 | 392 | 501 | 561 | 595 | 595 | |||||||||
New Followers | 32 | 10 | 71 | 113 | 199 | 60 | 34 | 406 | |||||||||
Growth | 11% | 3% | 22% | 36% | 71% | 12% | 6% | 125% | |||||||||
Organic Impressions | 3260 | 1582 | 10,665 | 15,507 | 6,672 | 6,766 | 3,634 | 32,579 | |||||||||
Engagement | 206 | 99 | 1764 | 2069 | 502 | 412 | 170 | 3,153 | |||||||||
Updates/Posts | 8 | 7 | 19 | 34 | 14 | 17 | 14 | 79 |
Analysis: The LFN LinkedIn Channel has grown significantly over Q2 due to increased post frequency and engagement.
PR / AR / Comms (2021)
Activity | Q1 | Q2 | Q3 | Q4 | YTD Totals |
---|---|---|---|---|---|
Press Releases | 3 | 2 | |||
Press Clips | 205 | 191 | |||
Aggregate Readership | 247M | 34M | |||
Briefings | 8 | 5 | |||
3rd Party Speaking Engagements | 3 | 6 |