In 2021, LFN is continuing to focus on a digital marketing strategy. These are the proposed KPIs to measure that effort. 

LFN Webinar Series (2021)

LFN Webinars

Registrations

Live Attendees

Attendance Rate

YouTube Views

Anuket Launch Event

31214049%504

VPP in your home lab? Yep. Right now.

1065047%954

5G Dynamic Network Slicing via Open Source Projects

253 12650%1,839
NFV Deployments and the Path Ahead: An Operator Perspective1264032%354
ONAP Honolulu Is Here22919987%1,215
How to build secure Terabit Network Services with FD.io technologies1374130%554
Calico/VPP : Kubernetes networking with boosters1815329%1,307

Orange Deploys ONAP in Production

19111257%504

Deutsche Telekom Deploys ONAP in O-RAN Town

2058441%391
Intelligent Networking and the Thoth Project – Where do we go from here?982829%225

Totals Year to Date

1,83887345%7,847
Benchmarks (per webinar)18487.345%785

Analysis: LFN Webinars continue to be an effective way to reach the open source networking audience covering a wide variety of LFN-related topics. Future webinars will look to focus on LFN project deployments, e.g. Orange's ONAP Powered Automation Framework. Posting the webinars on YouTube immediately after the event has been a successful at achieved several multitudes more views than the live broadcast. 

LFN Technical Events (2021)

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

LFN Developer & Testing Forum (February)

428501*117%78%
LFN Developer & Testing Forum (June)52544685%85%

Totals Year to Date

953947101%*82%
Benchmarks (per tech event)477474101%82%

Analysis:

TBD

*Some people attended without filling in the registration form.

LFN ONE Events (2021)

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

Open Networking & Edge Executive Forum

1,0261,026100%95%
Open Networking & Edge Summit66154182%97%

Totals Year to Date

1,6871,56791%96%
Benchmarks (ONE events)84478491%96%

Analysis:

In the spring we tried a new type of virtual event, the Open Networking & Edge Executive Forum (ONEEF). This proved to be a versatile, effective format to share thought leadership from top LFN members and industry luminaries. The LFN technical events (LFN Developer & Testing Forums) continue to be an effective medium for technical community collaboration with 500+ attendees/registrations at both events in 1H2021 and a growing event satisfaction rating exceeding the 80% goal. ONE Summit numbers in fall were tracking lower. Next year we are proposing a virtual ONEEF in the Spring and physical ONE Summit in the fall.

Web (2021)

LFN Website

Q1 2021

Q1+Q2 2021

Q1+Q2+Q3 2021

2021 Complete Year

Users

9,2208,3265,751
Pageviews22,99317,2854,185
Downloads908370263

Traffic Sources

-Direct

-Referral

-Search



Q1 2021

Direct: 29%

Referral: 24%

Search: 40%

Social: 3%

Q1 + Q2 2021

Direct: 29%

Referral: 19%

Search: 38%

Social: 8%

Q1 + Q2 + Q3 2021

Direct: 30%

Referral: 18%

Search: 37%

Social: 7%


Benchmarks (Users)


7,766
Benchmarks (Pageviews)


14,821
Benchmarks (Downloads)


1,451

Analysis: Website users and pageviews held fairly steady in Q1 + Q2 but downloads were down due to a reduction in downloadable assets. An active an effective social program grew the percentage of traffic from social sources from 3% to 8% earier this year. 

Downloadable Content(2021)*

Top 5 Content Pieces

Downloads

2020 Year In Review452
LFN Charter409
CNTT Whitepaper157
Bell Case Study81
5G Cloud Native Solution Brief54

White Paper: Intelligent Networking, AI and Machine** Learning

--

White Paper: NFV Testing and Automation**

--

White Paper: Intelligent Networking, AI and Machine Learning

100
ONAP 1-Pager55
DT 1-Pager49
Totals:1,257
Benchmarks: 157

*Note: This only includes downloadable content pieces from the LFN website. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc.

**Note: We're possibly getting an error in Google Analytics on these papers. Not included in the stats for now. 

Analysis: New downloadable assets are landing in Q4 (EUAG Paper, Case Studies, etc.). 

Email (2021)

LFN Emails

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

LFN Newsletters / Special Sends

  1. Delivered
  2. Unique Opens
  3. Open Rate
  4. Total Clicks

Sent via old platform / now archived


3/2: ONEEF Promo Email

  1. 24,616
  2. 5,835
  3. 23.9%
  4. 451

3/16: LFN Webinar Promo

  1. 25,356
  2. 4,152
  3. 16.5%
  4. 649

3/24: LFN Webinar Follow Up

  1. 88
  2. 39
  3. 44.8%
  4. 31

3/25: LFN Webinar Follow Up

  1. 241
  2. 130
  3. 54.2%
  4. 99

4/02: LFN Webinar Follow Up

  1. 121
  2. 62
  3. 51.7%
  4. 59

4/6: Q1 Newsletter

  1. 25,079
  2. 4,277
  3. 17.2%
  4. 595

5/10: LFN Webinar Promo

  1. 24,853
  2. 3,968
  3. 16.1%
  4. 503

6/3 LFN Developer & Testing Forum June Promo

  1. 47,883
  2. 10,989
  3. 23.1%
  4. 799

6/29 FD.io Webinar Promo

  1. 47,011
  2. 9,336
  3. 21.2%
  4. 636

Q2 Newsletter

  1. 43,513
  2. 9,451
  3. 21.7%
  4. 877





LFN Member Update

(Roughly Bi-weekly)

  1. Delivered
  2. Unique Opens
  3. Open Rate
  4. Total Clicks



Sent via old platform / now archived2/23: LFN Member Update
  1. 214
  2. 64
  3. 30%
  4. 31

3/23: LFN Member Update

  1. 304
  2. 79
  3. 30.5%
  4. 21

4/13: LFN Member Update

  1. 300
  2. 134
  3. 26.5%
  4. 13

4/28: LFN Member Update

  1. 294
  2. 84
  3. 28.8%
  4. 14

5/12: LFN Member Update

  1. 294
  2. 73
  3. 25.1%
  4. 18

5/26: LFN Member Update

  1. 290
  2. 71
  3. 24.7%
  4. 17

6/22: LFN Member Update

  1. 285
  2. 68
  3. 23.9%
  4. 7

7/15: LFN Member Update

  1. 239
  2. 66
  3. 27.6%
  4. 25

8/4: LFN Member Update

  1. 283
  2. 65
  3. 26.9%
  4. 38

8/18: LFN Member Update

  1. 283
  2. 132
  3. 24.6%
  4. 8

8/30: LFN Member ONE Summit Update

  1. 228
  2. 70
  3. 29.4%
  4. 19

9/23: LFN Member Update

  1. 234
  2. 59
  3. 25.2%
  4. 15










Analysis: In 2020/21, we've shifted the frequency of the LFN Newsletters to quarterly which feel like the right cadence. Average clicks per newsletter though has dropped below our target of 1,000 so I recommend we trying mixing up the subject lines a bit and explore using a new, simpler format like the LF Newsletter. We'll combine the Q3/Q4 Newsletter and use this new format (once we publish our main upcoming deployment stories). In between newsletter sends, the subscriber list has proven useful for select promotions, e.g. webinars, ONEEF, Technical events, etc. Roughly bi-monthly membership updates provide a more frequent touchpoint with the core LFN representatives but the open rate has hovered around 25%. We'd like to get this higher so we'll experience with some subject lines. 

Social Media (2021)

TwitterTwitterJan - 21Feb - 21Mar - 21Q1 2021Apr - 21May -21Jun -221Q1 + Q2 2021Jul -21Aug - 21Sep - 21Q1 + Q2 + Q3 2021Oct - 21Nov - 21Dec - 21Full Year 2021

Followers913966101910191057120712321,2321262130613641364




New465353533850

25

166304458298




Growth5%6%5%16%4%14%

2%

36%2.4%3%4%45.4%




Mentions252240871312

15

127111511164




Organic Impression13.6K13.8K83.1K110.5K8.5K12.5K10.7K42.2K9.8k18.8k4.9k75.7k




Total Engagement1591953477011291751171,1221741181281542




Link Clicks7791150318344635433504738568




Tweets29276111720182462271617122



Linked InLinked InJan - 21Feb - 21Mar - 21Q1 2021Apr - 21May -21Jun -21Q1 + Q2 2021Jul -21Aug - 21Sep - 21Q1 + Q3 + Q4 2021




Followers311321392392501 561595595619634646646




New Followers3210711131996034406241512457




Growth11%3%22%36%71%12%6%125%4%2%2%133%




Organic Impressions3260158210,66515,5076,6726,7663,63432,57946283579152442,310




Engagement20699176420695024121703,153300189513693




Updates/Posts8719341417147918128117



Analysis: The LFN LinkedIn Channel has grown due to increased post frequency and engagement.

PR / AR / Comms (2021)

Activity

Q1

Q2

Q3

Q4

YTD Totals

Benchmarks

Press Releases323

2.67
Press Clips205191159

288
Aggregate Readership247M34M12M

97.7M
Briefings854

5.67
3rd Party Speaking Engagements364

4.33

Analysis: Q3 remained active with 3rd party speaking engagements and briefings. 

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