In 2021, LFN is continuing to focus on a digital marketing strategy. These are the proposed KPIs to measure that effort.
LFN Webinar Series (2021)
LFN Webinars | Registrations | Live Attendees | Attendance Rate | YouTube Views |
|---|---|---|---|---|
Anuket Launch Event | 312 | 140 | 49% | 433 |
VPP in your home lab? Yep. Right now. | 106 | 50 | 47% | 582 |
5G Dynamic Network Slicing via Open Source Projects | 253 | 126 | 50% | 1,027 |
| NFV Deployments and the Path Ahead: An Operator Perspective | 126 | 40 | 32% | 330 |
| ONAP Honolulu Is Here | 229 | 199 | 87% | 806 |
Totals Year to Date | 1,026 | 555 | 53% | 3,178 |
Analysis:
LFN Events (2021)
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
|---|---|---|---|---|
LFN Developer & Testing Forum (February) | 428 | 501* | 117% | 78% |
Open Networking & Edge Executive Forum | 1,026 | 1,026 | 100% | 95% |
| LFN Developer & Testing Forum (June) | 525 | 446 | 85% | 85% |
Totals Year to Date | 1,979 | 1,973 | 101% | 86% |
Analysis:
*Note: Some people attended without filling in the registration form.
Web (2021)
LFN Website | Q1 2021 | Q1+Q2 2021 | Q1+Q2+Q3 2021 | 2021 Complete Year |
|---|---|---|---|---|
Users | 9,220 | 17,546 | ||
| Pageviews | 22,993 | 40,278 | ||
| Downloads | 908 | 1,278 | ||
Traffic Sources -Direct -Referral -Search | Q1 + Q2 2021 Direct: 29% Referral: 24% Search: 40% Social: 3% | Q1 + Q2 2021 Direct: 29% Referral: 19% Search: 38% Social: 8% |
Analysis:
Downloadable Content(2021)*
Top 5 Content Pieces | Downloads |
|---|---|
| 2020 Year In Review | 444 |
| CNTT Whitepaper | 130 |
| Bell Case Study | 63 |
| TAC WP | 46 |
| EUAG WP | 41 |
| Totals: | 1,278 |
*Note: This only includes downloadable content pieces from the LFN website. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc.
Email (2021)
LFN Emails | Jan | Feb | Mar | Apr | May | Jun* | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
| Sent via old platform / now archived | Q1 Newsletter | 6/3 LFN Developer & Testing Forum June Promo
6/29 FD.io Webinar Promo
| |||||||||
LFN Member Update (Roughly Bi-weekly)
| Sent via old platform / now archived |
Analysis:
Social Media (2021)
| Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -221 | Q1 + Q2 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q2 + Q3 2021 | Oct - 21 | Nov - 21 | Dec - 21 | Full Year 2021 | ||
| Followers | 913 | 966 | 1019 | 1019 | 1057 | 1207 | TBD | 867 | |||||||||
| New | 46 | 53 | 53 | 53 | 38 | 50 | TBD | ||||||||||
| Growth | 5% | 6% | 5% | 21% | 4% | 14% | TBD | ||||||||||
| Mentions | 25 | 22 | 40 | 87 | 13 | 12 | TBD | ||||||||||
| Organic Impression | 13.6k | 13.8k | 83.1k | 110.5k | 8.5K | 12.5K | TBD | ||||||||||
| Total Engagement | 159 | 195 | 347 | 701 | 129 | 175 | TBD | ||||||||||
| Link Clicks | 77 | 91 | 150 | 318 | 34 | 46 | TBD | ||||||||||
| Tweets | 29 | 27 | 61 | 117 | 20 | 18 | TBD | ||||||||||
| Linked In | Linked In | Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -21 | Q1 + Q3 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q3 + Q4 2021 | ||||
| Followers | 311 | 321 | 392 | 392 | 501 | 561 | TBD | ||||||||||
| New Followers | 32 | 10 | 71 | 113 | 199 | 60 | TBD | ||||||||||
| Growth | 11% | 3% | 22% | 36% | 71% | 12% | TBD | ||||||||||
| Organic Impressions | 3260 | 1582 | 10,665 | 15,507 | 6,672 | 6,766 | TBD | ||||||||||
| Engagement | 206 | 99 | 1764 | 2069 | 502 | 412 | TBD | ||||||||||
| Updates/Posts | 8 | 7 | 19 | 34 | 14 | 17 | TBD |
Analysis: TBD
PR / AR / Comms (2021)
Activity | Q1 | Q2 | Q3 | Q4 | YTD Totals |
|---|---|---|---|---|---|
| Press Releases | 3 | TBD | |||
| Press Clips | 205 | TBD | |||
| Aggregate Readership | 247M | TBD | |||
| Briefings | 8 | TBD | |||
| 3rd Party Speaking Engagements | 3 | TBD |