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Proposed Agenda:

Note that this has evolved from the last meeting in December. 

Final order dependent on flow based on final recordings.


Deep-dive presentations:

  • Welcome, overview, merger background, brand story, High level vision: Heather
  • Operator-focused Business Drivers: Beth + operator
  • Technical Project Deep Dive: Georg and Gergeli

Mid-length Group Perspective Videos:

  • Pan Community Group 1 (Thematic)
  • Pan Community Group 2 (Thematic)
  • TSC Chairs: Al and Walter
  • Board sponsors: Jonne and Vincent
  • China Perspective (Note: Fu Qiao is currently discussing internally; we might scrap this one and put Fu Qiao in a community grouping and exec in the exec endorsements below)
  • Industry Analyst Perspective: Caroline Chappell, Analysis Mason
  • Note: We need to include Dr. Feng as our GB chair in one of these options – Board sponsors video?

Very short high-level exec endorsements (30-60 sec)

  • Andre
  • Chris P
  • Sandra
  • China Mobile (??)
  • Jehanne
  • Priyanka?


Community Grouping possible participants: Edit Koselak, Karine, Nick Chase, Tomas Fredberg, Emma Foley, Uli, James Gu, Lincoln, Cedric, Sridhar Rao, Mark B, Tom Kivlin/Riccardo, Pankaj, Fu Qiao?, Trevor Cooper




Ahead of launch:

  • Send press conference invites and offers for 1:1 pre-briefs to targeted list of press/analysts in vertical space. Share assets and news package under embargo. 
  • Target additional 1-2 higher-tier tech journalists and offer 1:1 interviews with higher-level narrative on ecosystem benefits, why this is important
  • 1-3  third-party video interviews (Telecom TV, The Cube) pre-recorded to publish at launch 
    • Provide slides and graphics
    • 1-2 spokespeople

At launch (Jan. 27):

  • Webinar Keynote: Open to community with invite-only press conference to follow
    • Agenda: how/why we came together, announce brand/brand story (Heather)
      • 2 video clips
      • Meaty preso
      • 2 video clips
      • Meaty preso
      • 2 video clips
      • Press Conference

Details:

    • Interspersed  pre-recorded short video clips (5-6) (upper level execs from supplier and operators + those ingrained in technical side)
    • 1-2 meaty presos on business motivation/drivers (e.g. operator); one on work we’re doing, how we’re blending specs and implementation work, flow into conformance, organization (e.g. someone like Phil Robb from tech perspective from supplier/operator
    • Live broadcast + Recording available on website, YouTube for on-demand
    • Custom Zoom background
    • Timing: 8 am PT
  • Press release (to wire, LF, and LFN websites; sent to broad swath of press/analysts)
  • Community blog post
    • More informal look at the news, with additional color/details not provided in the PR (Beth Cohen?)
  • Broad social media campaign
    • Robust set of tweets and LinkedIn updates to post from LFN and LF handles
      • Directing to PR, blog, and video interviews
    • “Tweet sheet” and accompanying graphic sent to members, other LF projects
    • Paid social?
  • Accommodate any post-announcement requests for 1:1 interviews

Assets

  • Press release (with member quotes)
  • Blog post
  • Third-party video interviews
  • Tweet sheet
  • Social graphic(s)
  • Landing page
  • Wiki
  • Infographic????
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