Agenda:
- Finalize Anuket Mission & Scope
- Review early DRAFT Positioning & Messaging Document. (See LFN Messaging Template & CNTT MMA examples)
- Anuket Marketing vis-a-vis OVP Evolution
Attendees:
Brandon Wick Heather Kirksey Bob Monkman Anjali Goyal Jill Lovato Jim Baker William Diego Maza
Notes:
- Mission / Scope Feedback received from the community (team finalizing now)
- Create a Marketing Meld Wiki, share with group. All can edit/add. Review again by Thursday.
Badging / Marketing CNTT / Cloud Native Conformance
Badge for Cloud Native Program (Branding) / Collaboration with CNCF / Brand Strategy for Conformance Mark .
Default: Replace "O" With "A" = AVP. Leverage Anuket with new brand. CNTT + ONAP. Superset of OVP in the past.
Ensure we get this right for cloud native.
Cloud Native folks thinking about different levels for badges: Ed. gold, silver, and/or CNCF badging / Anuket Badging
Is OVP incorporating CNCF Verification? If we take the VM example, we take a number of the tests (e.g. their K8s test) + Add telco tests from CNTT, etc. for a Telco Badge
CNCF starting verification of workloads (can use this) and/or tiered branding, or having people go through both programs.
Concept: Whatever we do in LFN, we leverage what's coming out of CNCF so we stay current, then we add our specific stuff on that, then come out with our badge.
Depends on what operators want in their supply chains (primary driver), keep this simple (not confusing).
Do we wan the new brand to leverage Anuket?
JB: Behind these programs, you need a development team, not anchoring to a specific project could be problematic.
What would be the best outcome to our conformance work?
William: What's the proposal? Should Anuket be a part of OVP as a badging program?
Question: Branding of the badge... My POV, CNTT working relationship OK right now, should stay the same. Relationship will remain fairly similar. The question then comes form how do we want to market it?
Cloud Native Conformance work to follow shortly thereafter. By Anuket launch, have talking points clear.
Here's the cloud native badge.
Once consenus on Mark's proposal, add to Marketing call agenda.
Other topics: Launch activities, Comms plan. Bryan suggests: Presentations, Anuket Webinar, Mini-Summit (a few hours, etc).