"Darmok and Jalad at Tanagra"
This Star Trek episode focuses on the importance of communication and shared narrative. That's what our job as marketeers is for this merger and for the long-term organization.
Purpose
- Lead marketing, branding, and communications around the CNTT/OPNFV Merger and Launch
Join the mailing list!
https://lists.opnfv.org/g/meldmarket
Volunteers
- Scot Steele (AT&T)
- Beth Cohen (VZ)
- Bob Monkman (Intel)
- Heather Kirksey (LF)
- Brandon Wick (LF)
- Jill Lovato (LF)
- Jim Baker (LF)
- Nick Chase (Miratis)
- Jonne Soininen (Nokia)
- William Diego Maza (Orange)
- Zhiqiang Yu (China Mobile)
- Obaid Qazi (obaid.qazi@atsgen.com) (ATS)
- Bryan Madden (bryan.madden@intel.com) Intel
Meeting Schedule
- Weekly on Mondays, 10:00 AM PT
- See Meeting Agenda/Minutes Docs here
Marketing Timeline
- Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging
- Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact)
- Week of 9/21: Naming Options Review
- Week of 9/21: Start Drafting Mission Statement (Charter Version)
- Week of 9/28: Announce Merger at ONES
- 10/1 - 10/18: Brandon Vacation
- Week of 10/5: Finalize Name
- Week of 10/12: Charter Due
- Week of 10/19: Initiate Messaging Matrix Draft
- Week of 10/26: Review Logos/Branding
- Week of 11/02: Finalize Logos/Branding
- Week of 11/02 - 01/08 Build website + Collateral + Comms Plan
- 1/13/21 - Announce new project
Major Tasks
- Naming/Branding
- New Project Name
- Work with Creative Services to create new logo and branding elements
- Branding Guidelines Document
- Website updates
- Acquire new domain/github
- Revise .org webpage accordingly
- Build new website
- Positioning & Messaging
- Pitch Deck
- Announcement Blurb for ONES
- Mission Statement (Charter Version)
- Messaging Doc (Full Mission Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promise)
- Communications Plan – Public Launch
- Initial Basic Statement at ONES
- Press release
- FAQ
- Member Quotes
- Social Plan
- Blogs/webinars
- Mini-conference
- Press/Analyst outreach and briefings
- Early 2021 Public Launch
Questions?
Please email bwick@linuxfoundation.org & hkirksey@linuxfoundation.org