bThis is the space to add any and all branding ideas as we pull together the Creative Brief and then finalize the logo and branding elements.
"A brand is a living entity, and it is enriched or undermined over time, the product of a thousand small gestures." – Michael Eisner
This is the opportunity to express who we are at each and every opportunity.
https://www.seattlekrakenhockey.com/
"A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." – Michael Eisner
Saul Bass AT&T Logo:
Saul Bass Bell Systems Branding Video:
From Miracle (the movie about the 1980 US Men's Olympic Hockey team, who won because of teamwork):
"All star teams fail because they rely solely on individual talent. My goal is to harness talent for the betterment of the team."
"I'm not looking for the best players, I'm looking for the right ones."
I know this line has the potential to be inflammatory, but I think it's apt. In the telecom industry we often suffer from the knowledge that our ability to recruit is limited because we're not the hottest employers or the sexiest workplaces, and yet we still build communications infrastructure that enables the whole world. We don't need to have "brilliant asshole" envy; what we need to do is build the right temas with the right range and breadth of skillset. What we need is team chemistry, because with that, we will triumph.
"You want to settle old scores? You're on the wrong team. We move forward starting now. Skating, passing, flow, creativity, that is what this team is all about, not old rivalries."
"Who do you play for?"
"The name of the front of the jersey is a hell of a lot more important than the name on the back."