bThis is the space to add any and all branding ideas as we pull together the Creative Brief and then finalize the logo and branding elements.
"A brand is a living entity, and it is enriched or undermined over time, the product of a thousand small gestures." – Michael Eisner
This is the opportunity to express who we are at each and every opportunity.
https://www.seattlekrakenhockey.com/
Saul Bass AT&T Logo:
Saul Bass Bell Systems Branding Video:
From Miracle (the movie about the 1980 US Men's Olympic Hockey team, who won because of teamwork):
"All star teams fail because they rely solely on individual talent. My goal is to harness that talent for the betterment of the team."
"The name of the front of the jersey is a hell of a lot more important than the name on the back."