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- Press Conference 7:30 - 8:00 PST
- Launch Event 8:00 - 10:00 PST
Details:
- Interspersed pre-recorded short video clips (5-6) (upper level execs from supplier and operators + those ingrained in technical side)
- 1-2 meaty presos on business motivation/drivers (e.g. operator); one on work we’re doing, how we’re blending specs and implementation work, flow into conformance, organization (e.g. someone like Phil Robb from tech perspective from supplier/operator
- Live broadcast + Recording available on website, YouTube for on-demand
- Custom Zoom background
- Timing: 8 am PT
- Press release (to wire, LF, and LFN websites; sent to broad swath of press/analysts)
- Community blog post
- More informal look at the news, with additional color/details not provided in the PR (Beth Cohen?)
- Broad social media campaign
- Directing to PR, blog, and video interviews
- Robust set of tweets and LinkedIn updates to post from LFN and LF handles
- “Tweet sheet” and accompanying graphic sent to members, other LF projects
- Paid social?
- Accommodate any post-announcement requests for 1:1 interviews
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