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- Send press conference invites and offers for 1:1 pre-briefs to targeted list of press/analysts in vertical space. Share assets and news package under embargo.
- Target additional 1-2 higher-tier tech journalists and offer 1:1 interviews with higher-level narrative on ecosystem benefits, why this is important
- 1-3 third-party video interviews (Telecom TV, The Cube) pre-recorded to publish at launch
- Provide slides and graphics
- 1-2 spokespeople
At launch (Jan. 27):
- Webinar Keynote: Open to community with invite-only press conference to follow
- Agenda: how/why we came together, announce brand/brand story (Heather)
- 2 video clips
- Meaty preso
- 2 video clips
- Meaty preso
- 2 video clips
- Press Conference
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