"Darmok and Jalad at Tanagra"
This Star Trek episode focuses on the importance of communication and shared narrative. That's what our job as marketeers is for this merger and for the long-term organization.
Purpose
- Lead marketing, branding, and communications around the CNTT/OPNFV Merger and Launch
Join the mailing list!
https://lists.opnfv.org/g/meldmarket
Volunteers:
- Scot Steele (AT&T)
- Beth Cohen (VZ)
- Bob Monkman (Intel)
- Heather Kirksey (LF)
- Brandon Wick (LF)
- Jill Lovato (LF)
- Jim Baker (LF)
- Nick Chase (Miratis)
- Jonne Soininen (Nokia)
- William Diego Maza (Orange)
- Zhiqiang Yu (China Mobile)
- Obaid Qazi (obaid.qazi@atsgen.com) (ATS)
- Bryan Madden (bryan.madden@intel.com) Intel
Purpose
- Lead marketing, branding, and communications around the meld
Tasks
Meeting Schedule
- Weekly on Thursdays, 9:00 AM PT
- See Meeting Agenda/Minutes Docs here
Marketing Timeline
- Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging
- Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact)
- Week of 9/21: Naming Options Review
- Week of 9/21: Start Drafting Mission Statement (Charter Version)
- Week of 9/28: Announce Merger at ONES
- 10/1 - 10/18: Brandon Vacation
- Week of 10/5: Finalize Name
- Week of 10/19: Initiate Branding Platform with CS Team
- Week of 10/26: Finalize Mission & Scope for Charter
- Week of 10/26: Initiate Messaging Matrix Draft
- Week of 10/26: Initiate website scoping
- Week of 11/09: Review Brand / Logo Options
- Week of 11/23: Finalize Logos/Branding
- Week of 11/02 - 01/19 Build website + Collateral + Comms Plan
- Announce new project
Major Tasks
- Naming/Branding
- New Project Name
- Yes/No Decision
- Determine new name
- Work with Creative Services to create brand brief and design new branding logo and logo
- Create revised branding guidelines document
- Pitch Deck
- Brandon Wick to provide detail sub task list
- branding elements
- Branding Guidelines Document
- Website updates
- Positioning & Messaging
- Pitch Deck
- Announcement Blurb for ONES
- Mission Statement + Messaging Doc (elevator pitch)
- Messaging Doc value prop document
- Positioning statement for press
- Talking Points fo community: Building momentum, member quotes, etc.
- (Charter Version)
- Messaging Doc (Full Mission Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promise)
- Communications Plan – Public Launch
- Initial Basic Statement at ONES
- Press release
- FAQ
- Member Quotes
- Social Plan
- Blogs/webinars
- Mini-conference?
- Press/Analyst outreach and briefings
- Early 2021 public launch target?Public Launch
Questions?
Please email bwick@linuxfoundation.org & hkirksey@linuxfoundation.org