Date: Fri, 29 Mar 2024 10:34:03 +0000 (UTC)
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Marketing Home
Marketing Home
"Darmok and Jalad at Tanagra"
This Star Trek episode focuses on the importance of communication and sh=
ared narrative. That's what our job as marketeers is for this merger and fo=
r the long-term organization.
Purpose
Lead marketing, branding, and communications around the CNTT/OPNFV Merg=
er and Launch
Join the mailing list!
https://lists.opnfv.org/g/meldmarket
Volunteers:
Meeting Schedule
Marketing Timeline
Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging=
span>
Week of 9/14: High level positioning statement for ONES (why/valu=
e/Eco Impact)
Week of 9/21: Naming Options Review
Week of 9/21: Start Drafting Mission Statement (Charter Version)<=
/span>
Week of 9/28: Announce Merger at ONES
10/1 - 10/18: Brandon Vacation
Week of 10/5: Finalize Name
Week of 10/19: Initiate Branding Platform with CS Team
Week of 10/26: Finalize Mission & Scope for Charter
Week of 10/26: Initiate Messaging Matrix Draft
Week of 10/26: Initiate website scoping
Week of 11/09: Review Brand / Logo Options
Week of 11/23: Finalize Logos/Branding
Week of 11/02 - 01/19 Build website + Collateral + Comms Plan
27 Jan 2021 &nb=
sp;Announce new project
Major Tasks
Naming/Branding
New Project Name 09 Oct 2020
Work with Creative Servic=
es to create new logo and branding elements
Branding Guidelines Docum=
ent
Website updates
Acquire new domain/github=
Revise and lfnetworking.org webpage accordi=
ngly
Build new website anuket.io
Positioning & Messaging
Pitch Deck
Announcement Blurb for ON=
ES 18 Sep 2020
Mission Statement (Charte=
r Version) 26 =
Oct 2020
Messaging Doc (Full Missi=
on Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promi=
se)
Communications Plan =E2=80=93 Public Launch=
Initial Basic Statement a=
t ONES 28 Sep 2020=
time>
Press release
FAQ
Member Quotes
Social Plan
Blogs/webinars
Mini-conference
Press/Analyst outreach and briefings
Early 2021 Public Launch 27 Jan 2021
Questions?
Please email bwick@linuxfoundation.org &&nb=
sp; hkirksey@linuxfoundation.org
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