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| Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -221 | Q1 + Q2 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q2 + Q3 2021 | Oct - 21 | Nov - 21 | Dec - 21 | Full Year 2021 | ||
| Followers | 913 | 966 | 1019 | 1019 | 1057 | 1207 | 1232 | 1,232 | 1262 | 1306 | 867 | ||||||
| New | 46 | 53 | 53 | 53 | 38 | 50 | 25 | 78 | 30 | 44 | |||||||
| Growth | 5% | 6% | 5% | 21% | 4% | 14% | 2% | 41% | 2.4% | 3% | |||||||
| Mentions | 25 | 22 | 40 | 87 | 13 | 12 | 15 | 127 | 11 | 15 | |||||||
| Organic Impression | 13.6K | 13.8K | 83.1K | 110.5K | 8.5K | 12.5K | 10.7K | 42.2K | 9.8k | 18.8k | |||||||
| Total Engagement | 159 | 195 | 347 | 701 | 129 | 175 | 117 | 1,122 | 174 | 118 | |||||||
| Link Clicks | 77 | 91 | 150 | 318 | 34 | 46 | 35 | 433 | 50 | 47 | |||||||
| Tweets | 29 | 27 | 61 | 117 | 20 | 18 | 24 | 62 | 27 | 16 | |||||||
| Linked In | Linked In | Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -21 | Q1 + Q2 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q3 + Q4 2021 | ||||
| Followers | 311 | 321 | 392 | 392 | 501 | 561 | 595 | 595 | 619 | 634 | |||||||
| New Followers | 32 | 10 | 71 | 113 | 199 | 60 | 34 | 406 | 24 | 15 | |||||||
| Growth | 11% | 3% | 22% | 36% | 71% | 12% | 6% | 125% | 4% | 2% | |||||||
| Organic Impressions | 3260 | 1582 | 10,665 | 15,507 | 6,672 | 6,766 | 3,634 | 32,579 | 4628 | 3579 | |||||||
| Engagement | 206 | 99 | 1764 | 2069 | 502 | 412 | 170 | 3,153 | 300 | 189 | |||||||
| Updates/Posts | 8 | 7 | 19 | 34 | 14 | 17 | 14 | 79 | 18 | 12 |
Analysis: The LFN LinkedIn Channel has grown significantly over Q2 due to increased post frequency and engagement.
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Activity | Q1 | Q2 | Q3 | Q4 | YTD Totals |
|---|---|---|---|---|---|
| Press Releases | 3 | 2 | 3 | ||
| Press Clips | 205 | 191 | 159 | ||
| Aggregate Readership | 247M | 34M | 12M | ||
| Briefings | 8 | 5 | 4 | ||
| 3rd Party Speaking Engagements | 3 | 6 | 4 |