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https://www.seattlekrakenhockey.com/
"A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." – Michael Eisner
Saul Bass AT&T Logo:
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"All star teams fail because they rely solely on individual talent. My goal is to harness that talent for the betterment of the team."
"I'm not looking for the best players, I'm looking for the right ones."
"You want to settle old scores? You're on the wrong team. We move forward starting now. Skating, passing, flow, creativity, that is what this team is all about, not old rivalries."
"Who do you play for?"
"The name of the front of the jersey is a hell of a lot more important than the name on the back."
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