In 2021, LFN is continuing to focus on a digital marketing strategy. These are the proposed KPIs to measure that effort.
LFN Webinars | Registrations | Live Attendees | Attendance Rate | YouTube Views |
---|---|---|---|---|
Anuket Launch Event | 312 | 140 | 49% | 504 |
VPP in your home lab? Yep. Right now. | 106 | 50 | 47% | 954 |
5G Dynamic Network Slicing via Open Source Projects | 253 | 126 | 50% | 1,839 |
NFV Deployments and the Path Ahead: An Operator Perspective | 126 | 40 | 32% | 354 |
ONAP Honolulu Is Here | 229 | 199 | 87% | 1,215 |
How to build secure Terabit Network Services with FD.io technologies | 137 | 41 | 30% | 554 |
Calico/VPP : Kubernetes networking with boosters | 181 | 53 | 29% | 1,307 |
Orange Deploys ONAP in Production | 191 | 112 | 57% | 504 |
Deutsche Telekom Deploys ONAP in O-RAN Town | 205 | 84 | 41% | 391 |
Intelligent Networking and the Thoth Project – Where do we go from here? | 98 | 28 | 29% | 225 |
Totals Year to Date | 1,838 | 873 | 45% | 7,847 |
Benchmarks (per webinar) | 184 | 87.3 | 45% | 785 |
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
---|---|---|---|---|
LFN Developer & Testing Forum (February) | 428 | 501* | 117% | 78% |
LFN Developer & Testing Forum (June) | 525 | 446 | 85% | 85% |
Totals Year to Date | 953 | 947 | 101%* | 82% |
Benchmarks (per tech event) | 477 | 474 | 101% | 82% |
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
---|---|---|---|---|
Open Networking & Edge Executive Forum | 1,026 | 1,026 | 100% | 95% |
Open Networking & Edge Summit | 661 | 541 | 82% | 97% |
Totals Year to Date | 1,687 | 1,567 | 91% | 96% |
Benchmarks (ONE events) | 844 | 784 | 91% | 96% |
LFN Website | Q1 2021 | Q1+Q2 2021 | Q1+Q2+Q3 2021 | 2021 Complete Year |
---|---|---|---|---|
Users | 9,220 | 8,326 | 5,751 | |
Pageviews | 22,993 | 17,285 | 4,185 | |
Downloads | 908 | 370 | 263 | |
Traffic Sources -Direct -Referral -Search | Q1 2021 Direct: 29% Referral: 24% Search: 40% Social: 3% | Q1 + Q2 2021 Direct: 29% Referral: 19% Search: 38% Social: 8% | Q1 + Q2 + Q3 2021 Direct: 30% Referral: 18% Search: 37% Social: 7% | |
Benchmarks (Users) | 7,766 | |||
Benchmarks (Pageviews) | 14,821 | |||
Benchmarks (Downloads) | 1,451 |
Top 5 Content Pieces | Downloads |
---|---|
2020 Year In Review | 452 |
LFN Charter | 409 |
CNTT Whitepaper | 157 |
Bell Case Study | 81 |
5G Cloud Native Solution Brief | 54 |
White Paper: Intelligent Networking, AI and Machine** Learning | -- |
White Paper: NFV Testing and Automation** | -- |
White Paper: Intelligent Networking, AI and Machine Learning | 100 |
ONAP 1-Pager | 55 |
DT 1-Pager | 49 |
Totals: | 1,257 |
Benchmarks: | 157 |
*Note: This only includes downloadable content pieces from the LFN website. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc.
**Note: We're possibly getting an error in Google Analytics on these papers. Not included in the stats for now.
LFN Emails | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
| Sent via old platform / now archived | 3/2: ONEEF Promo Email
3/16: LFN Webinar Promo
3/24: LFN Webinar Follow Up
3/25: LFN Webinar Follow Up
| 4/02: LFN Webinar Follow Up
4/6: Q1 Newsletter
| 5/10: LFN Webinar Promo
| 6/3 LFN Developer & Testing Forum June Promo
6/29 FD.io Webinar Promo
| Q2 Newsletter
| ||||||
LFN Member Update (Roughly Bi-weekly)
| Sent via old platform / now archived | 2/23: LFN Member Update
| 3/23: LFN Member Update
| 4/13: LFN Member Update
4/28: LFN Member Update
| 5/12: LFN Member Update
5/26: LFN Member Update
| 6/22: LFN Member Update
| 7/15: LFN Member Update
| 8/4: LFN Member Update
8/18: LFN Member Update
8/30: LFN Member ONE Summit Update
| 9/23: LFN Member Update
|
Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -221 | Q1 + Q2 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q2 + Q3 2021 | Oct - 21 | Nov - 21 | Dec - 21 | Full Year 2021 | ||
Followers | 913 | 966 | 1019 | 1019 | 1057 | 1207 | 1232 | 1,232 | 1262 | 1306 | 1364 | 1364 | |||||
New | 46 | 53 | 53 | 53 | 38 | 50 | 25 | 166 | 30 | 44 | 58 | 298 | |||||
Growth | 5% | 6% | 5% | 16% | 4% | 14% | 2% | 36% | 2.4% | 3% | 4% | 45.4% | |||||
Mentions | 25 | 22 | 40 | 87 | 13 | 12 | 15 | 127 | 11 | 15 | 11 | 164 | |||||
Organic Impression | 13.6K | 13.8K | 83.1K | 110.5K | 8.5K | 12.5K | 10.7K | 42.2K | 9.8k | 18.8k | 4.9k | 75.7k | |||||
Total Engagement | 159 | 195 | 347 | 701 | 129 | 175 | 117 | 1,122 | 174 | 118 | 128 | 1542 | |||||
Link Clicks | 77 | 91 | 150 | 318 | 34 | 46 | 35 | 433 | 50 | 47 | 38 | 568 | |||||
Tweets | 29 | 27 | 61 | 117 | 20 | 18 | 24 | 62 | 27 | 16 | 17 | 122 | |||||
Linked In | Linked In | Jan - 21 | Feb - 21 | Mar - 21 | Q1 2021 | Apr - 21 | May -21 | Jun -21 | Q1 + Q2 2021 | Jul -21 | Aug - 21 | Sep - 21 | Q1 + Q3 + Q4 2021 | ||||
Followers | 311 | 321 | 392 | 392 | 501 | 561 | 595 | 595 | 619 | 634 | 646 | 646 | |||||
New Followers | 32 | 10 | 71 | 113 | 199 | 60 | 34 | 406 | 24 | 15 | 12 | 457 | |||||
Growth | 11% | 3% | 22% | 36% | 71% | 12% | 6% | 125% | 4% | 2% | 2% | 133% | |||||
Organic Impressions | 3260 | 1582 | 10,665 | 15,507 | 6,672 | 6,766 | 3,634 | 32,579 | 4628 | 3579 | 1524 | 42,310 | |||||
Engagement | 206 | 99 | 1764 | 2069 | 502 | 412 | 170 | 3,153 | 300 | 189 | 51 | 3693 | |||||
Updates/Posts | 8 | 7 | 19 | 34 | 14 | 17 | 14 | 79 | 18 | 12 | 8 | 117 |
Activity | Q1 | Q2 | Q3 | Q4 | YTD Totals | Benchmarks |
---|---|---|---|---|---|---|
Press Releases | 3 | 2 | 3 | 2.67 | ||
Press Clips | 205 | 191 | 159 | 288 | ||
Aggregate Readership | 247M | 34M | 12M | 97.7M | ||
Briefings | 8 | 5 | 4 | 5.67 | ||
3rd Party Speaking Engagements | 3 | 6 | 4 | 4.33 |