In Attendance
| Name | Org |
| Daniel Havey | Microsoft (L3AF rep) |
| Sandeep Panesar | WaveLabs / MAC Chair |
| Ranny Haiby | LF (ONAP rep) |
| Brandon Wick | Aarna Networks |
| Neal Hartsell | -- |
| Jill Lovato | LF |
| Heather Kirksey | LF |
| Pano Xinos | LF |
| Kenny Paul | LF |
Materials
Meeting recording: https://zoom.us/rec/share/PNVT-XFGV6xurX29NUCIPOk0Cv80zW-2SjrmaMbb2MNMivlFD_ruIVkWMHHm4_lj.EZLLx-oXL2V4pwTZ
Agenda & Action Items
Statement from the MAC Chair
- Need to reinvigorate the community and make LFN relevant/appealing again. Looking to conduct a market audit and put into place some strategies to try to regain interest.
- Anyone interested in joining this subcommittee should contact jlovato@linuxfoundation.org
2023 Event Strategy (work in progress)
Learnings from ONE Summit 2022 ~ we are not back to pre-COVID conditions for events - lots of budget and travel restrictions and waning interest in LFN are negatively impacting our event sponsorship and attendance. Need to scale back for 2023.
Current proposals under discussion with the Board:
- Developer & Testing Forum
- All virtual vs. mainly virtual + 1 in person
- Depends on travel restrictions at member companies
- Executive Focus
- ONE Summit Executive Edition (virtual) as in past years
- Partner with TelecomTV DSP Leaders Forum
- Membership and Ecosystem
- Regional ONE Summit Days
- Stripped down ONE Summit experience in fall in Europe
- 2024: ONE Summit early spring in Silicon Valley
- Final Decisions at March GB Meeting
*** Request more community participation in third=-party events/speaking opps - e.g., more formal process for sharing relevant CFP dates or Speakers' Burearu
Recent/Upcoming Content & Activity
CTA: Help promote upcoming Annual Report + ONE Summit content
2023 KPIs
Link to 2022 KPIs/stats: https://wiki.lfnetworking.org/display/LN/MAC%3A+Digital+Marketing+KPIs+2022
- Suggested 2023 KPIs included in slides; overall, looking to do more with less. E.g., committing to fewer user stories with higher relevance and comprehensive, integrated campaigns around each.
- Measuring "success" is still difficult, but we can look at:
- pageviews
- Downloads
- Social stats
- number of leads generated
- number of leads turned to members
2023 KPIs will be tracked here: