LFN Webinar Series (2022)

LFN Webinars

Registrations

Live Attendees

Attendance Rate

YouTube Views

Webinars TBD





Analysis: The presentation focus in Q1/Q2 was ONEEF. Webinars in 2022 are still TBD.

LFN Technical Events (2022)

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

LFN Developer & Testing Forum (January)392525134%*92%
LFN Developer & Testing Forum (June)



LFN Developer & Testing Forum (November)



Totals Year to Date

392525134%*92%
Benchmarks (per tech event)392525134%*92%

Analysis:

TBD

*Some people attended without filling in the registration form.

LFN Open Networking & Edge Events (2022)

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

Open Networking & Edge Executive Forum (April 12-14)

1,25644635%TBD
ONE Summit (Nov. 15-16)



Totals Year to Date

1,25644635%TBD
Benchmarks (ONE events)1,25644635%TBD

Analysis:

In the spring we held the Open Networking & Edge Executive Forum (ONEEF). This proved to be a versatile, effective format to share thought leadership from top LFN members and industry luminaries. The LFN technical events (LFN Developer & Testing Forums) continue to be an effective medium for technical community collaboration with 500+ attendees/registrations and a growing event satisfaction rating exceeding the 80% goal. Note: We are looking to rename/rebrand these events before the fall event.

Web (2022)

LFN Website

Q1 2022

Q2 2022

Q3 2022

2022 Complete Year

Users

5,9015,044

Pageviews12,74412,067

Downloads836???

Traffic Sources

-Direct

-Referral

-Search



Q1 2021

Direct: 32%

Referral: 16%

Search: 38%

Social: 5%

Direct: 35%

Referral: 25%

Search: 37%

Social*: 3%




2021 Benchmarks (Users)


7,766
2021 Benchmarks (Pageviews)


14,821
2021 Benchmarks (Downloads)


1,451

Analysis: Website traffic has been trending down for a while and a new website launched on April 11, 2022. After an adjustment period, we expect the new site to exceed 2021 Benchmarks.

Note: 75% of social referrals come from LinkedIn, followed next by YouTube (13%) and then Twitter (6%).

Downloadable Content(2022)*

Downloadable Original Content Pieces

Downloads**

2021 Year In Review (Jan.)480
Spark/ONAP User Story (Feb.)286
Securing Open Source 5G from End to End (April)??
Analysys Mason: Cloud Transformation  Benchmark Report (2021) (April)12?
Netgate User Story (Aug.)

Aarna/ CapGemini 5GSBP User Story


Equinix /EMCO User Story

Orange/EMCO User Story


eBook: NaaS (IBM) (Nov.)
Aarna / TIGO ONAP User Story
Total (of all Downloads to date): 
2021 Benchmarks (per piece): 157

*Note: This only includes downloadable content pieces from the LFN website produced/published in 2022. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc.

**Download totals as of 7/25/22

Analysis: TBD

Email (2022)*

LFN Emails

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

LFN Newsletters / Special Sends

  1. Delivered
  2. Unique Opens
  3. Open Rate
  4. Total Clicks

1/12 Year In Review EBlast

  1. 43,180
  2. 10,783
  3. 25%
  4. 653

2/23: ONEEF Announce

  1. 42,924
  2. 8,038
  3. 19%
  4. 694


3/29: ONEEF Speaker Promo

  1. 42,834
  2. 7,086
  3. 17%
  4. 492


4/4: ONEEF Schedule Announce

  1. 42,677
  2. 9,666
  3. 23%
  4. 597

4/11: ONEEF Last Chance to Register

  1. 22,398
  2. 8,943
  3. 40%
  4. 497

4/28: LFN Q1 Newsletter

  1. 20,607
  2. 8.263
  3. 40%
  4. 396

5/16: DTF Reg

  1. 18.454
  2. 8,146
  3. 44%
  4. 256

5/25: DTF - Topic Proposals due

  1. 17,706
  2. 7,225
  3. 41%
  4. 98

6/22: LFN Member Update

  1. 90
  2. 43
  3. 48%
  4. 4

6/28: ONE Summit CFP

  1. 64.422
  2. 26.278
  3. 40%
  4. 401

7/12: ONE Summit CFP

  1. 64,422
  2. 26,278
  3. 41%
  4. 388

7/20: LFN Q2 Newsletter

  1. 15,301
  2. 6,795
  3. 44%
  4. 221
--

9/6: ONE Summit Session Schedule Live

  1. 57,337
  2. 22.951
  3. 40.05%
  4. 366

9/8: ONE Summit Early Bird Reg 

  1. 56,223
  2. 32,187
  3. 57%
  4. 291

9/28: ONE Summit Keynote announce

  1. 53,738
  2. 32,248
  3. 60%
  4. 263

10/11: ONE Summit Co-los

  1. 52.996
  2. 21,510
  3. 40.6%
  4. 310

10/19: ONE Summit - 5GSBP

  1. 52.284
  2. 20,849
  3. 40%
  4. 246

10/25: ONE Summit Alumni discount

  1. 3450
  2. 447
  3. .48%
  4. 30

11.1: ONE summit Virtual Viewing

  1. 51,422
  2. 21,135
  3. 41%
  4. 207

11/8: ONE Summit: Top Reasons

  1. 50,748
  2. 29,706
  3. 58%
  4. 296

11/14: ONE Summit EU promo

  1. 247
  2. 109
  3. 45%
  4. 5

11/14: ONE Summit - last chance

  1. 45,184
  2. 17,879
  3. 40%
  4. 236

12/14: LFN Q4 Newsletter

  1. 14,233
  2. 6317
  3. 44%
  4. 343

*Notes: (1) the current LFN Member list only has 90 subscribers, so we're investigating why and how this is so low. (2) Q2 stats pulled 7/25/22. 

Analysis: We continue to use the LFN Subscriber list (as well as other relevant lists like LF Edge, Magma, etc. for broader initiatives like ONE Summit) in Hubspot for quarterly newsletters and ad hoc promos of major initiatives (e.g. Year in Review, ONEEF).  the current LFN Member list only has 90 subscribers, so we're investigating why and how this is so low. Q2 stats pulled 7/25/22. 

Paid Promos (2022)

ChannelFocus

Cost

Clicks

Cost per click

Conversions

Cost /conv

Impressions

Meta

ONEEF

$1,237.66

277

$0.22

28

$44.20

88,880

Google Ads

ONEEF

$784.52

857

$1.09

13

$60.35

125,107

Totals

ONEEF

$2,022.18

1134

$0.56

41

$49.32

213,987

Google Ads ONE Summit CFP





Twitter AdsONE Summit CFP





LinkedIn AdsONE Summit CFP






ONE Summit CFP





















Social Media (2022)

TwitterTwitterQ1 2022Q2 2022Q3 2022Q4 20222022 Total

Followers (total)14721532160416591659

New Followers82607255269

% Growth5.5%3%4.7%3.4%8.1%

Mentions54754779255

Organic Impressions14K175K14,05727K230K

Profile visits5,3759,2266,3954,78525,781

Tweets438824118273
Linked InLinked InQ1 2022 Q2 2022Q3 2022Q4 20222022 Total

Followers (total)11191375145014511451

New Followers6525686246653

% Growth--293%-66%129%129%

Organic Impressions9,63729,15714,59033.36787,226

Updates/Posts2331984167

Page Views3607553998282201

Analysis: LinkedIn saw a spike in activity & followers around ONEEF in Q2.

PR / AR / Comms (2022)

Activity

Q1

Q2

Q3

Q4

YTD Totals

Benchmarks

Press Releases32



Press Clips





Aggregate Readership





Briefings





3rd Party Speaking Engagements





Analysis: TBD


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