Project Name
Before we can develop the full brand concept for this new project, we need finalize a new name that also reflects the elements listed below (particularly “Perception” and “Magnetic Idea”).
Parameters:
- No acronyms
- Nothing “Open”
- Nothing that’s a literal description of the work
Theme Thought Starters:
- Historical
- Mythical
- Symbolic
- Water Theme (and/or water deities): Ties into the traditional OPNFV releases using rivers, also meant to symbolize strength via flexibility / adaptability.
Bruce Lee Quote: “Don't get set into one form, adapt it and build your own, and let it grow, be like water. Empty your mind, be formless, shapeless — like water. Now you put water in a cup, it becomes the cup; You put water into a bottle it becomes the bottle; You put it in a teapot it becomes the teapot.”
List of Deities Here:
- Goddess Anuket: Anuket was the ancient Egyptian goddess of the cataracts of the Nile and Lower Nubia in general, worshipped especially at Elephantine near the First Cataract. Symbols: Bow, arrows, gazelle, ostrich feather
- ….
- ….
Butterfly Theme: Ties into transformational narrative of OPNFV. Stages: Egg, caterpillar, chrysalis, butterfly.
Purpose / Background
(Initial Draft Positioning Statement)
The coming together of CNTT/OPNFV is a merger of equals and a natural result of the close working relationship between these communities over the past 2 years. The official merger is beneficial to both as well the industry at large. As a result, the new project will:
- Provide a sustainable home for CNTT and a fulcrum for cloud native telecom evolution
- Ensure transparency and critical alignment and between the architecture and engineering work of CNTT and OPNFV
- Enhance conformance, compliance, and verification efforts (OVP)
- Become the “center of gravity” for industry collaboration and integration and a single entity for allocating technical resources
GSMA will remain a close partner and publish the organization’s reference models. The merged entity will launch in the LFN networking umbrella in January 2021. We welcome you to join this open initiative and enable broad adoption of open source technologies.
Target Date
Full launch planned for January 2021.
Target Audience
- ….
Primary Stakeholders
- ….
Perception (Is there any internal insight you can provide that may impact design)
- ….
Magnetic Idea (What do you want to communicate with this brand)
- ….
Competition (Please list any competitors and/or potential members whose branding we should be aware of)
- ….
Creative Considerations & Distribution
The creative elements need to be flexible. The logo needs to be visible in single and multiple colors and scale so that it works at very small sizes. It will also be reproduced for printing and the web.
Creative Deliverables
- Print-Ready Logo Artwork Files: AI and EPS
- Screen-Optimized Logo Artwork Files: JPEG, PNG
- Logo Usage Guidelines: PDF
- PowerPoint Template: PPTX
- Any Font Licenses and Files Needed