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https://www.seattlekrakenhockey.com/
"A brand is accumulation a living entity, and it is enriched or undermined over time, the product of a thousand small gestures." – Michael Eisner
Saul Bass AT&T Logo:
Saul Bass Bell Systems Branding Video:
From Miracle (the movie about the 1980 US Men's Olympic Hockey team, who won because of teamwork):
"The name of the front of the jersey is a hell of a lot more important than the name on the back."