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Wikipedia: Anuket was the ancient Egyptian goddess of the cataracts of the Nile and Lower Nubia in general, worshipped especially at Elephantine near the First Cataract. In ancient Egyptian, she was known as Anuket, Anaka, or Anqet. Her name meant the "Clasper" or "Embracer". In Greek, this became Anoukis (Ανουκις), sometimes also spelled Anukis. In the interpretatio graeca, she was considered equivalent to Hestia or Vesta. Anuket was usually depicted as a woman with a headdress of either reed or ostrich feathers. She was usually depicted as holding a sceptre topped with an ankh, and her sacred animal was the gazelle. She was also shown suckling the pharaoh through the New Kingdom and became a goddess of lust in later years. In later periods, she was associated with the cowry, especially the shell, which resembled the vagina.
Purpose / Background
(Initial Draft Positioning Statement)
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- New
- Bold
- Unique
- Powerful
- Aquatic
- Navigation / Tides
- Swift / Agile
Magnetic Ideas (What do you want to communicate with this brand)
- This is a coming together of equals: two organizations, specs/development/testing, also integration of technologies being a primary focus of work
- We need a fresh idea that represents a new initiative
- The icon/logo should pay reference in some way to goddess that is the origin of the name
- Existing imagery of Anuket includes the following: https://www.google.com/search?q=anuket+goddess+facts&source=lnms&tbm=isch&sa=X&ved=2ahUKEwj-pIKFgsTsAhVKjp4KHfNxCOsQ_AUoAXoECBEQAw&biw=1602&bih=718
- Symbols associated with Anuket are: Bow, arrows, gazelle, ostrich feather (perhaps these can be integrated with the various icon/logo options)
- Strong visual, does NOT need to be literal.
Competition (Please list any competitors and/or potential members whose branding we should be aware of)
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