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Mission Statement: Empower the global communications community by creating reference cloud infrastructure models, architectures, tools, and programs to deliver network services faster, more reliably, and securely.
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There was a discussion around Anuket marketing vis-a-vis with OVP Marketing / Badging / Cloud Native Testing and collaboration with CNCF. The The default of course would be to replace the "O" in OCP with an "A" = AVP and leverage Anuket with new brand. But we also want to ensure we get this right for cloud native, and include the CNF tests. Jim pointed out that the cloud native folks are thinking about different levels for badges: Ed. gold, silver, and/or CNCF badging + Telco badging, etc. Heather Heather pointed out how layered conformance could work (e.g. using K8s test from CNTT) + Adding Telco tests from CNTT, etc. to create a badge. Downsides Downsides of this approach, however, are extra complexity, asking the ecosystem to participate in 2 separate badging programs, and tying a badge to the work of multiple projects / development teams.
Question: Branding of the badge... My POV, CNTT working relationship OK right now, should stay the same. Relationship will remain fairly similar. The question then comes form how do we want to market it?
Cloud Native Conformance work to follow shortly thereafter. By Anuket launch, have talking points clear.
Here's the cloud native badge.
Once consenus on Mark's proposal, add to Marketing call agenda.
There was consensus that the approach/balance CNTT has created in its relationships between party was working well and should be applied to Anuket.
By the Anuket launch (scheduled for Jan 13), we should have talking points in hand about OVP/CVC etc. About a month later, we can announce the new-look verification program (new name, new brand, new messaging, co-marketing with CNCF, etc). A key point will be how we market the artifacts coming out of Anuket. Once this has been further refined by the Operations Working Group, we can discuss this on the Marketing Working Group.
Topics for next week's call are to review the initial brand concepts, further refine the messaging doc, and discuss the preliminary comms plan. Ideas for launch include a mini-summit or webinar.Other topics: Launch activities, Comms plan. Bryan suggests: Presentations, Anuket Webinar, Mini-Summit (a few hours, etc).