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  • Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging
  • Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact)
  • Week of 9/21: Naming Options Review 
  • Week of 9/21: Start Drafting Mission Statement (Charter Version)
  • Week of 9/28: Announce Merger at ONES
  • 10/1 - 10/18: Brandon Vacation
  • Week of 10/5: Finalize Name
  • Week of 10/19: Initiate Branding Platform with CS Team
  • Week of 10/26: Finalize Mission & Scope for Charter
  • Week of 10/26: Initiate Messaging Matrix Draft
  • Week of 10/26: Initiate website scoping
  • Week of 11/09: Review Brand / Logo Options
  • Week of 11/23: Finalize Logos/Branding
  • Week of 11/02 - 01/08 19 Build website + Collateral + Comms Plan
  • 1/13/21 -  Announce new project India National Holiday

Major Tasks

  •  Naming/Branding
    •  New Project Name  
    •  Work with Creative Services to create new logo and branding elements
    •  Branding Guidelines Document
  •  Website updates
    •  Acquire new domain/github
    •  Revise and lfnetworking.org webpage accordingly
    •  Build new website  anuket.io 
  •  Positioning & Messaging
    •  Pitch Deck
    •  Announcement Blurb for ONES 
    •  Mission Statement (Charter Version)  
    •  Messaging Doc (Full Mission Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promise)
  •  Communications Plan – Public Launch 
    •  Initial Basic Statement at ONES  
    •  Press release
    •  FAQ
    •  Member Quotes
    •  Social Plan
    •  Blogs/webinars
    •  Mini-conference
    •  Press/Analyst outreach and briefings
    •  Early 2021 Public Launch  proposed

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