Project Name
Before we can develop the full brand concept for this new project, we need finalize a new name that also reflects the elements listed below (particularly “Perception” and “Magnetic Idea”).
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Butterfly Theme: Ties into transformational narrative of OPNFV. Stages: Egg, caterpillar, chrysalis, butterfly.
Purpose / Background
(Initial Draft Positioning Statement)
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GSMA will remain a close partner and publish the organization’s reference models. The merged entity will launch in the LFN networking umbrella in January 2021. We welcome you to join this open initiative and enable broad adoption of open source technologies.
Target Date
Full launch planned for January 2021.
Target Audience
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Primary Stakeholders
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Perception (Is there any internal insight you can provide that may impact design)
- ….
Magnetic Idea (What do you want to communicate with this brand)
- ….
Competition (Please list any competitors and/or potential members whose branding we should be aware of)
- ….
Creative Considerations & Distribution
The creative elements need to be flexible. The logo needs to be visible in single and multiple colors and scale so that it works at very small sizes. It will also be reproduced for printing and the web.
Creative Deliverables
- Print-Ready Logo Artwork Files: AI and EPS
- Screen-Optimized Logo Artwork Files: JPEG, PNG
- Logo Usage Guidelines: PDF
- PowerPoint Template: PPTX
- Any Font Licenses and Files Needed
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