Goals and objectives: The purpose of this marketing plan is to accomplsh the following objectives: 1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort. 2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process. 3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies. | |||||||
Field marketing & campaign plans final | Planned Date | Original Date | |||||
Baldy release | 5/15/2020 | ||||||
Docs ready | 5/15/2020 | ||||||
Go/No-Go | 5/12/2020 | ||||||
GA | 5/15/2020 | ||||||
Deliverable | Due Date | Next Step | Status | Owner | Notes | Jira | Content Link |
Foundational / Core Content | PMM | ||||||
Project messaging | 5/1/2020 | Add to Github | 2 Content Draft | Nick | |||
PR Announcement messaging | 4/24/2020 | 8 Done | Bob | Submitted to Brandon | |||
CNTT Datasheet | 5/15/2020 | Determine raw data | 0 Not Started | Nick/Beth | |||
What's New Deck - Announce | 5/22/2020 | Get raw data from Rabi | 0 Not Started | Rabi/Nick/Scot | Nick or Scot will take info on the technical side from Rabi and massage into a deck | ||
Field Readiness | PMM | ||||||
Training for the Field: How to align Mirantis with CNTT | |||||||
Tech Field TOI (Support) | |||||||
Mirantis/CNTT solution brief | |||||||
Information Deck - Customer-Facing (for Sales) | |||||||
Sales leadership call | |||||||
Sales all-hands | |||||||
Sales cheatsheets (as needed) | |||||||
Media/Analyst Readiness | Mktg | ||||||
Media/Analyst Presentation (Draft) | 5/1/2020 | Determine content | 0 Not Started | Beth | |||
Media/Analyst Presentation (Final - if needed) | 5/8/2020 | Create draft | 0 Not Started | Beth | |||
Analyst Briefings | 5/22/2020 | Determine target analysts and opportunities | 0 Not Started | Beth/Nick/Bob/Scot | Beth to deliver briefings, Nick/Scot/Bob to facilitate | ||
Media Briefings | 5/8/2020 | Determine target journalists and opportunities | 0 Not Started | Beth/Nick/Bob/Scot | Beth to deliver briefings, Nick/Scot/Bob to facilitate | ||
Press Release | 5/1/2020 | Write PR | 0 Not Started | Nick | |||
Community/DevRel Readiness | N/A | ||||||
Meetup in a Box (deck & demo) | 6/14/2020 | Meeting to determine content | 0 Not Started | Rabi/Bob | |||
Champions lab script & train-the-trainer | 5/29/2020 | Meeting to determine content | 0 Not Started | Bob/Rabi | |||
Email Communications | |||||||
Outreach letter | 5/12/2020 | Determine content | 0 Not Started | Beth | |||
Launch Email Blast | 5/15/2020 | 0 Not Started | Brandon | ||||
Launch Virtual Event | Due Date | Status | |||||
Launch webinar (LFN doing 1 per week) | 5/15/2020 | Determine content | 0 Not Started | Beth/Rabi | |||
Content | |||||||
CNTT Baldy Release Announcement | 5/15/2020 | Determine content | 1 In Progress | Nick | |||
Add'l Blog posts: | |||||||
- Challenges of multiple architectures | 5/22/2020 | Create draft | 0 Not Started | Shaun/Nick | Aimed at operators | ||
- Challenges of supporting multiple architectures | 6/24/2020 | Create draft | 0 Not Started | Rabi | Aimed at Network function vendors | ||
- Quantyifying savings from faster Network Function onboarding | 5/29/2020 | Create draft | 0 Not Started | Shaun/Nick | Aimed at operators and NFVI vendors | ||
- Why we added the Edge workstream (Beth) | 6/12/2020 | Create draft | 0 Not Started | Beth | |||
- Why RA1 | 6/19/2020 | Create draft | 0 Not Started | Beth | |||
- How to run the CNTT certification tests | 6/26/2020 | Create draft | 0 Not Started | Cedric | Aimed at vendors (both) | ||
Benefit video | 5/15/2020 | Determine content | 0 Not Started | Nick/Bob/Scot/Beth | Aimed at operators | ||
Brochures & solution briefs (as needed) | 6/14/2020 | Determine need | 0 Not Started | Nick/Bob | |||
Introductory whitepaper | 5/15/2020 | Review draft | 1 In Progress | David Rodewald | Draft expected week of 4/27/20 | ||
Additional gated assets? Tech blogs? | 6/29/2020 | Determine needs and opportunities | 0 Not Started | Nick | |||
Externally placed blogs | 6/14/2020 | Determine opportunities | 0 Not Started | Nick | |||
Demand Generation | |||||||
Field Marketing plan final | Rachel Renski, Veronica Goldman? | ||||||
Campaigns for gated assets, virtual events | 5/15/2020 | Determine need | 0 Not Started | Brandon | |||
industry influencer -- Evan Kirstal | 5/15/2020 | Schedule options | 0 Not Started | Brandon | |||
Website Journey & Updates | Content Due Date | Next Step | Status | Notes | Jira | Content Link | |
Add CNTT to LFN home page | 5/15/2020 | Get approval | 0 Not Started | Brandon | |||
Create CNTT content page | 5/1/2020 | Create content | 0 Not Started | Bob |