Member | Representing |
---|---|
Intel (MAC Chair) | |
Intel (Anuket Rep) | |
Geoff Hultin | Turnium |
PANTHEON.tech (ODL Rep) | |
Samsung (ONAP Rep) | |
Josh Saul | Netris |
Turnium | |
Stefan Kindt | Nokia |
LF Staff: Brandon Wick, Jill Lovato, Heather Kirksey, Kenny Paul
Meeting Materials:
Strategic Plan Review
Lindsey gave a recap of the messaging and strategic plan to date (as presented to the board) and kicked off the strategic planning discussion.
Out 3 objectives are:
Transform: Influence consumption of LFN project software and artifacts
Collaborate: Position LFN as center of gravity and source of knowledge in networking
Innovate: Heighten awareness of innovations in our communities
Each of our programs / KPIs will line up underneath each.
Key Programs / KPIs
The focus of the conversation was on the KPIs; what are top 2 things under each objective we should measure to indicate high-level success/impact? It was suggested that we:
Paid Marketing
Key programs map across Owned, Earned, and Paid Channels. We need to developing a recommendation around paid campaigns with an estimated budget for the LF Finance Committee and Board.
Project Marketing
On the last Board meeting, updated project priorities were presented by the TSC Chairs. Some of these were marketing related. Brandon will sync with each project liaison to revisit the project marketing priorities and schedule time on upcoming TSC calls for an LFN MAC Overview and invitation to participate in our key programs: Proof Points, Project Infographic, Project 1-pager, Project Webinars (with end users).
The Strategic Marketing Committee will meet 1-2 more times to further refine and finalize the plan.