Proposed Agenda:
Note that this has evolved from the last meeting in December.
Final order dependent on flow based on final recordings.
| Deep-dive presentations: (10-12 minutes) | Outreach Made? | Confirmed? | Sent Follow Up Email w/ instructions? | Scheduled Date of Recording? | Video Complete? | Notes |
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| Welcome, overview, merger background, brand story, High level vision: Heather | Yes | Yes | No | TBD | No |
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| Operator-focused Business Drivers: Beth + other operator (STC?) | Yes? | No | No | TBD | No | Has outreach been made to STC? |
| Technical Project Deep Dive (Nick to help with deck): Georg and Gergely | Yes | Yes | No | TBD | No |
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| Mid-length Group Perspective Videos (5-6 minutes) |
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Pan Community Group 1 (Thematic) |
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| We need to line ups for each and make outreach today. |
Pan Community Group 2 (Thematic) |
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| We need to line ups for each and make outreach today. |
| TSC Chairs: Al and Walter | Yes | Yes | No | TBD | No |
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Board sponsors: Jonne and Vincent and Dr. Feng | Yes? | Yes | No | TBD | No | Have we confirmed with Dr. Feng yet? |
| Interview: Arpit + Mr. Duan | Yes | No | No | TBD |
| Added this one after the call with China Mobile. |
| Industry Analyst Perspective: Caroline Chappell, Analysis Mason | Yes | Yes | No | 9/21, 9:00 - 10:00 AM PT | No |
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| Short high-level exec endorsements (30-60 sec) |
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Andre Fuetsch | Yes | Yes | No | TBD | No |
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Chris Price | ? | No | No | TBD | No |
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| Sandra Rivera | ? | No | No | TBD | No |
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| Mr. Duan | ? | No | No | TBD | No |
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Jehanne Savi | ? | No | No | TBD | No |
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| Priyanka Sharma | ? | No | No | TBD | No |
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| Other? |
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Community Grouping possible participants: Edit Koselak, Karine, Nick Chase, Tomas Fredberg, Emma Foley, Uli, James Gu, Lincoln, Cedric, Sridhar Rao, Mark B, Tom Kivlin/Riccardo, Pankaj, Fu Qiao, Trevor Cooper
Ahead of launch:
- Send press conference invites and offers for 1:1 pre-briefs to targeted list of press/analysts in vertical space. Share assets and news package under embargo.
- Target additional 1-2 higher-tier tech journalists and offer 1:1 interviews with higher-level narrative on ecosystem benefits, why this is important
- 1-3 third-party video interviews (Telecom TV, The Cube) pre-recorded to publish at launch
- Provide slides and graphics
- 1-2 spokespeople
At launch (Jan. 27):
- Press Conference 7:30 - 8:00 PST
- Launch Event 8:00 - 10:00 PST
Details:
- Interspersed pre-recorded short video clips (5-6) (upper level execs from supplier and operators + those ingrained in technical side)
- 1-2 meaty presos on business motivation/drivers (e.g. operator); one on work we’re doing, how we’re blending specs and implementation work, flow into conformance, organization (e.g. someone like Phil Robb from tech perspective from supplier/operator
- Live broadcast + Recording available on website, YouTube for on-demand
- Custom Zoom background
- Timing: 8 am PT
- Press release (to wire, LF, and LFN websites; sent to broad swath of press/analysts)
- Community blog post
- More informal look at the news, with additional color/details not provided in the PR (complete)
- Broad social media campaign
- Directing to PR, blog, and video interviews
- Robust set of tweets and LinkedIn updates to post from LFN and LF handles
- “Tweet sheet” and accompanying graphic sent to members, other LF projects
- Paid social?
- Accommodate any post-announcement requests for 1:1 interviews
Assets
- Press release (with member quotes)
- Blog post
- Third-party video interviews (to follow up launch)
- Tweet sheet
- Social graphic(s)
- Anuket Website
- Anuket Wiki
- Infographic (to follow up launch)
- Swag in the store for purchase (scarves)