Proposed Agenda:

(Heather please update)

Ahead of launch:

• Send press conference invites and offers for 1:1 pre-briefs to targeted list of press/analysts in vertical space. Share assets and news package under embargo. 
• Target additional 1-2 higher-tier tech journalists and offer 1:1 interviews with higher-level narrative on ecosystem benefits, why this is important
• 1-3  third-party video interviews (Telecom TV, The Cube) pre-recorded to publish at launch 
• Provide slides and graphics
• 1-2 spokespeople

At launch (Jan. 27):

• Webinar Keynote: Open to community with invite-only press conference to follow
• Agenda: how/why we came together, announce brand/brand story (Heather)
• 2 video clips
• Meaty preso
• 2 video clips
• Meaty preso
• 2 video clips
• Press Conference

Details:

• Interspersed  pre-recorded short video clips (5-6) (upper level execs from supplier and operators + those ingrained in technical side)
• 1-2 meaty presos on business motivation/drivers (e.g. operator); one on work we’re doing, how we’re blending specs and implementation work, flow into conformance, organization (e.g. someone like Phil Robb from tech perspective from supplier/operator
• Live broadcast + Recording available on website, YouTube for on-demand
• Custom Zoom background
• Timing: 8 am PT
• Press release (to wire, LF, and LFN websites; sent to broad swath of press/analysts)
• Community blog post
• More informal look at the news, with additional color/details not provided in the PR (Beth Cohen?)
• Broad social media campaign
• Robust set of tweets and LinkedIn updates to post from LFN and LF handles
• Directing to PR, blog, and video interviews
• “Tweet sheet” and accompanying graphic sent to members, other LF projects
• Paid social?
• Accommodate any post-announcement requests for 1:1 interviews

Assets

• Press release (with member quotes)
• Blog post
• Third-party video interviews
• Tweet sheet
• Social graphic(s)
• Landing page
• Wiki
• Infographic????