Proposed Agenda:
(Heather please update)
Ahead of launch:
- Send press conference invites and offers for 1:1 pre-briefs to targeted list of press/analysts in vertical space. Share assets and news package under embargo.
- Target additional 1-2 higher-tier tech journalists and offer 1:1 interviews with higher-level narrative on ecosystem benefits, why this is important
- 1-3 third-party video interviews (Telecom TV, The Cube) pre-recorded to publish at launch
- Provide slides and graphics
- 1-2 spokespeople
At launch:
- Webinar Keynote: Open to community with invite-only press conference to follow
- Agenda: how/why we came together, announce brand/brand story (Heather)
- 2 video clips
- Meaty preso
- 2 video clips
- Meaty preso
- 2 video clips
- Press Conference
Details:
- Interspersed pre-recorded short video clips (5-6) (upper level execs from supplier and operators + those ingrained in technical side)
- 1-2 meaty presos on business motivation/drivers (e.g. operator); one on work we’re doing, how we’re blending specs and implementation work, flow into conformance, organization (e.g. someone like Phil Robb from tech perspective from supplier/operator
- Live broadcast + Recording available on website, YouTube for on-demand
- Custom Zoom background
- Timing: 8 am PT
- Press release (to wire, LF, and LFN websites; sent to broad swath of press/analysts)
- Community blog post
- More informal look at the news, with additional color/details not provided in the PR (Beth Cohen?)
- Broad social media campaign
- Robust set of tweets and LinkedIn updates to post from LFN and LF handles
- Directing to PR, blog, and video interviews
- “Tweet sheet” and accompanying graphic sent to members, other LF projects
- Paid social?
- Accommodate any post-announcement requests for 1:1 interviews
Assets
- Press release (with member quotes)
- Blog post
- Third-party video interviews
- Tweet sheet
- Social graphic(s)
- Landing page
- Wiki
- Infographic????