"Darmok and Jalad at Tanagra"
This Star Trek episode focuses on the importance of communication and shared narrative. That's what our job as marketeers is for this merger and for the long-term organization.
Purpose Lead marketing, branding, and communications around the CNTT/OPNFV Merger and Launch Join the mailing list! https://lists.opnfv.org/g/meldmarket
Volunteers Meeting Schedule Marketing Timeline Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact) Week of 9/21: Naming Options Review Week of 9/21: Start Drafting Mission Statement (Charter Version) Week of 9/28: Announce Merger at ONES 10/1 - 10/18: Brandon Vacation Week of 10/5: Finalize Name Week of 10/12: Charter Due Week of 10/19: Initiate Messaging Matrix Draft Week of 10/26: Review Logos/Branding Week of 11/02: Finalize Logos/Branding Week of 11/02 - 01/08 Build website + Collateral + Comms Plan 1/13/21 - Announce new project Major Tasks Naming/BrandingNew Project Name 09 Oct 2020 Work with Creative Services to create new logo and branding elements Branding Guidelines Document Website updatesAcquire new domain/github Revise .org webpage accordingly Build new website Positioning & MessagingPitch Deck Announcement Blurb for ONES 18 Sep 2020 Mission Statement (Charter Version) 05 Oct 2020 Messaging Doc (Full Mission Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promise) Communications Plan – Public Launch Initial Basic Statement at ONES 28 Sep 2020 Press release FAQ Member Quotes Social Plan Blogs/webinars Mini-conference Press/Analyst outreach and briefings Early 2021 Public Launch Questions? Please email bwick@linuxfoundation.org & hkirksey@linuxfoundation.org
