Purpose

• Lead marketing, branding, and communications around the CNTT/OPNFV Merger and Launch

Volunteers

• Scot Steele (AT&T)
• Beth Cohen (VZ)
• Bob Monkman (Intel)
• Heather Kirksey (LF)
• Brandon Wick (LF)
• Jill Lovato (LF)
• Jim Baker (LF)
• Nick Chase (Miratis)
• Jonne Soininen (Nokia)
• William Diego Maza (Orange)
• Obaid Qazi (obaid.qazi@atsgen.com) (ATS)
• Bryan Madden (bryan.madden@intel.com) Intel

Meeting Schedule

• Weekly on Mondays, 10:00 AM PT
• See Meeting Agenda/Minutes Docs here

Marketing Timeline

• Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging
• Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact)
• Week of 9/21: Naming Options Review 
• Week of 9/21: Start Drafting Mission Statement (Charter Version)
• Week of 9/28: Announce Merger at ONES
• 10/1 - 10/18: Brandon Vacation
• Week of 10/5: Finalize Name
• Week of 10/12: Charter Due
• Week of 10/19: Initiate Messaging Matrix Draft
• Week of 10/26: Review Logos/Branding
• Week of 11/02: Finalize Logos/Branding
• Week of 11/02 - 01/08 Build website + Collateral + Comms Plan
• 1/13/21 - Announce new project

Major Tasks

• Naming/Branding
  • New Project Name 09 Oct 2020 
  • Work with Creative Services to create new logo and branding elements
  • Branding Guidelines Document
• Website updates
  • Acquire new domain/github
  • Revise .org webpage accordingly
  • Build new website
• Positioning & Messaging
  • Pitch Deck
  • Announcement Blurb for ONES 18 Sep 2020
  • Mission Statement (Charter Version)  05 Oct 2020
  • Messaging Doc (Full Mission Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promise)
• Communications Plan – Public Launch 
  • Initial Basic Statement at ONES 28 Sep 2020 
  • Press release
  • FAQ
  • Member Quotes
  • Social Plan
  • Blogs/webinars
  • Mini-conference
  • Press/Analyst outreach and briefings
  • Early 2021 Public Launch

Questions?

Please email bwick@linuxfoundation.org &  hkirksey@linuxfoundation.org