In 2020, LFN is focusing on a digital marketing strategy. These are the proposed KPIs to measure that effort.
LFN Webinars | Registrations | Live Attendees | Attendance Rate | On-Demand Reg (after 1 month) | YouTube Views |
---|---|---|---|---|---|
The State of Open Source Networking & the Edge | 353 | 182 | 52% | 68 | 445 |
Building the future open networks – How LF Networking provides the building blocks | 148 | 62 | 42% | 29 | 350 |
Integrating ONAP with a 5G Cloud Native Network | 278 | 133 | 48% | 38 | 746 |
CNTT: What's New? What's Coming Up? | 147 | 87 | 59% | 19 | 307 |
What's New In ONAP Frankfurt? | 131 | 56 | 35% | 34 | 356 |
Why Edge Computing Requires Cloud Native Thinking | 70 | 31 | 44% | 0 | 367 |
Building CNFs with FD.io VPP and Network Service Mesh + VPP traceability in cloud-native deployments | 40 | 11* | 28% | NA | 678 |
Evolution of the Cloud Infrastructure Reference Model and its Applications | 90 | 40 | 44% | 11 | 746 |
CSPs Explore ONAP Consumption Models | 74 | 31 | 42% | 9 | 174 |
FD.io’s VPP Smashes the Barrier to Wide Scale Adoption of Inexpensive High-Performance IPsec | 66 | 30 | 45% | 0 | 453 |
Totals Year to Date | 1,297 | 635 | 49% | 137 | 4,622 |
Total Registrations: 1,245 |
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction | Feedback |
---|---|---|---|---|---|
LFN Developer & Testing Forum Prague | 210 | 210 | 100% (in person event) | 82% | Strong. Engaged audience. 82% rating event 4 or 5 (out of 5) |
Virtual LFN Technical Meetings (April) | 528 | 370 | 70% | 84% | More time needed for Q&A + hands on sessions. Hallways Track sparse. 84% rating event 4 or 5 (out of 5) |
Virtual LFN Developer & Testing Forum (June) | 623 | 512 | 82% | 88% | We applied learnings from April and improved our satisfaction rate: 88% rating event 4 or 5 (out of 5) |
ONES | 1,800 | 1,322 | 73% | 95% | Event registrations doubled in the virtual environment and satisfaction increased. |
Virtual LFN Technical Meetings (October) | 383 | 262 | 95% | 72% | Down from 84% in April (though only 3% rated a 2) |
Totals Year to Date | 1,744 | 1,354 | 87% | 82% |
LFN Website | 1H 2019* | Jan | Feb | Mar | Q1 2020 | Apr | May | Jun | Q1+Q2 2020 | Jul | Aug | Sep | Q1+Q2+Q3 2020 | Oct | Nov | Dec | 2020 Complete Year |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Users | 5,134 | 2,769 | 1,678 | 1,704 | 6,151 | 2,233 | 2,993 | 2,267 | 12,383 | 2,802 | 1,928 | 3,029 | 19,400 | 2,315 | 1,721 | 2,414 | 25,850 |
Pageviews | 7583 | 5,287 | 3,667 | 3,659 | 12,613 | 4,871 | 6,601 | 5,114 | 29,199 | 6,761 | 4,640 | 6,539 | 47,139 | 4,786 | 3,661 | 4,792 | 60,378 |
Downloads | 548 | 730 | 260 | 321 | 654 | 332 | 613 | 507 | 2,763 | 856 | 295 | 346 | 1,497 | 294 | 189 | 152 | 2,132 |
Edge Landing Page -Pageviews -Guide Downloads | -- -- | 469 114 | 802 140 | 988 228 | |||||||||||||
Cloud Native Landing Page (published mid-June) -Pageviews -Guide Downloads | -- -- | 55 16 | 708 156 | 1040 257 | |||||||||||||
5G Landing Page (going live mid-July) -Pageviews -Guide Downloads | -- -- | -- -- | 913 200 | 1,245 307 | |||||||||||||
Traffic Sources -Direct -Referral -Search Note: | 1H2019 Direct: 30% Referral: 54% Search: 15% Social: 2% | Q1 + Q2 2020 Direct: 44% Referral: 28% Search: 21% Social: 6% | Q1 + Q2 2020 Direct: 44% Referral: 26% Search: 23% Social: 6% | Q1 + Q2 + Q3 2020 Direct: 41% Search: 27% Referral: 24% Social: 6% | 2020 Complete Year Direct: 40% Search: 28% Referral: 24% Social: 6% |
New Content | Downloads |
---|---|
2019 Year In Review | 743 |
LFN Member Guide (updated for 2020) | 144 |
5G Networking: An Introduction (Gated) | 307 |
LFN Developer & Testing Forum Report (January) | 86 |
ONAP Harmonizing Open Source & Standards: A Case for Networking Slicing | 240 |
Edge Networking: An Introduction (Gated) | 228 |
TAC LFN Whitepaper | 571 |
FD.io VPP US Army Case Study | 60 |
ONAP Case Study: Bell Canada | 326 |
CNTT Whitepaper | 529 |
ONAP Blueprint: MDONS | 80 |
ONAP Technical Overview: E2E Slicing | 260 |
ONAP Consumption Models (EUAG Whitepaper) | 300 |
Cloud Native Networking for Telecom: An Introduction (Gated) | 216 |
Totals: | 4,090 |
*Note: This only includes downloadable content pieces from the LFN website. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc. Also, does not include download numbers for content published in 2018 and 2019.
Analysis: Quality content is the engine that drives our digital marketing efforts and dedicated campaigns. Users that just saw the asset webpage were able to see a summary of the piece and its significance. Those downloading the asset were able to take deeper dive (our preferred result). The 2019 Year In Review Report has proven to be our most visible and downloaded asset and something proven to be well worth doing. The LFN community generated pieces (TAC, EUAG, CNTT whitepapers) were also popular (especially the TAC Whitepaper). These pieces are cumbersome and take long cycles to produce so this is good validation that it's worth the effort. The January tech event report was also popular so we are exploring now ways to evolve the format to cover online, virtual events.
LFN Emails | Jan | Feb | Mar | Apr | May | Jun* | Jul | Aug | Sep | Oct | Nov | Dec |
---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
| 1/24 (YIR Promo)
| Q1 Newsletter
| 7/5 Q2 Newsletter*
| 8/18 Webinars Promo
| 9/24 Q3 Newsletter
| 12/17 Q4 Newsletter
| ||||||
LFN Member Update (Roughly Bi-weekly)
| 3/17
3/31
| 4/14
4/28
| 5/26
5/12
| 6/4**
7/1*
| 7/14
7/28
| 8/11
8/25
| 9/22
| 10/20
| 11/3
11/17
| 12/1
12/16
|
**Special LFN Mailer on US Political Situation in the USA
Jan - 20 | Feb - 20 | Mar - 20 | Q1 2020 | Apr - 20 | May -20 | Jun -20 | Q1 + Q2 2020 | Jul -20 | Aug - 20 | Sep - 20 | Q1 + Q2 + Q3 2020 | Oct - 20 | Nov - 20 | Dec - 20 | Full Year 2020 | ||
Followers | 430 | 450 | 462 | 462 | 520 | 595 | 641 | 641 | 678 | 701 | 749 | 749 | 775 | 813 | 867 | 867 | |
New | 20 | 20 | 12 | 52 | 58 | 75 | 46 | 231 | 37 | 23 | 48 | 339 | 28 | 36 | 54 | ||
Growth | 4.8% | 4.6% | 2.6% | 3.83% | 2.3% | 14.4% | 8% | 6.76% | 6% | 3% | 7% | 7.6% | 3% | 4.9% | 7% | ||
Mentions | 13 | 9 | 5 | 27 | 35 | 50 | 64 | 176 | 48 | 21 | 24 | 269 | 24 | 28 | 18 | ||
Organic Impression | 37.8K | 27.7K | 10.9K | 76.4 | 60.2K | 115K | 54.2K | 305.8K | 47.7K | 14.8K | 23.3 | 391.6K | 23.3K | 9.4K | 19.4K | ||
Total Engagement | 256 | 202 | 151 | 609 | 628 | 868 | 245 | 2,350 | 595 | 227 | 357 | 3,529 | 357 | 94 | 167 | ||
Link Clicks | 139 | 92 | 85 | 316 | 165 | 195 | 115 | 791 | 140 | 46 | 51 | 1,028 | 51 | 52 | 125 | ||
Tweets | 15 | 14 | 13 | 32 | 31 | 41 | 23 | 127 | 30 | 20 | 21 | 198 | 21 | 17 | 20 | ||
Linked In | Linked In | Jan - 20 | Feb - 20 | Mar - 20 | Q1 2020 | Apr - 20 | May -20 | Jun -20 | Q1 + Q3 2020 | Jul -20 | Aug - 20 | Sep - 20 | Q1 + Q3 + Q4 2020 | ||||
Followers | -- | 47 | 116 | 116 | 133 | 199 | 218 | 218 | 252 | 263 | 279 | ||||||
New Followers | NA | NA | NA | NA | 47 | 69 | 116 | 65 | 19 | 21 | 221 | 14 | 11 | 17 | |||
Growth | NA | NA | NA | NA | 47% | 47% | 92% | 10% | 10% | 40% | 5.5% | 4% | 6% | ||||
Organic Impressions | NA | NA | NA | NA | 419 | 604 | 1,023 | 2,974 | 1,618 | 1,781 | 7,396 | 1,024 | 1,029 | 1,355 | |||
Engagement | NA | NA | NA | NA | 22 | 51 | 73 | 279 | 107 | 98 | 557 | 56 | 95 | 95 | |||
Updates/Posts | NA | NA | NA | NA | 9 | 10 | 19 | 11 | 9 | 12 | 52 | 7 | 8 | 7 |
TBD | Q1 | Q2 | Q3 | Q4 | YTD Totals |
---|---|---|---|---|---|
Press Releases | 3 | 3 | 2 | 8 | |
Press Clips | 1197 | 1782 | 1969 | 4.948 | |
Aggregate Readership | 552M | 826M | 321M | 1,699M | |
Briefings | 3 | 8 | 6 | 17 | |
3rd Party Speaking Engagements | 3 |