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Proposed Agenda:

Note that this has evolved from the last meeting in December. 

Final order dependent on flow based on final recordings.

Deep-dive presentations: (10-12 minutes)Outreach Made?Confirmed?Sent Follow Up Email w/ instructions?Scheduled Date of Recording?Video Complete?EmailsNotes
Welcome, overview, merger background, brand story, High level vision: HeatherYesYesYes9/21, 3:00 PM 
Operator-focused Business Drivers: Beth + other operator (STC?)Yes?NoNoTBDNo

STC rep?

Beth and Vincent have confirmed and William has volunteered.
Technical Project Deep Dive (Nick to help with deck): Georg and GergelyYesYesYesTBDNo

Georg and Gergely have confirmed and Nick will advise on slides.
Mid-length Group Perspective Videos (5-6 minutes)

Pan Community Group 1  

YesYesYes9/20, 6:00 AM PT

Fu Qiao (

Trevor Cooper (

Mark Bierel (

Pierre Lynch (

Pan Community Group 2 


Uli Klueber (

Cedric Olivier (

Lincoln Lavoie (

Tomas Fredberg (

Pan Community Group 3Yes

Tom Kivlin (

Pankaj Goyal (

Emma Foley (

Sridhar Rao (

TSC Chairs Perspective: Al and WalterYesYesYesTBDNo

Board sponsors: Jonne and Vincent and Dr. Feng 

YesYesYes9/21, 9:00 PM PTNo

Interview: Arpit + Mr. DuanYesNoNoTBD

Mr. Duan (can work through Fu Qiao:

Added this one after the call with China Mobile. Possibly do this one post-launch.
Industry Analyst Perspective: Caroline Chappell, Analysis MasonYesYesNo9/21, 9:00 - 10:00 AM
Short high-level exec endorsements (30-60 sec)

Andre Fuetsch

YesYesYesTBDNoAndre Email? Work through Scot Steele: SS8171@att.comAndre sending in a video.

Chris Price
Sandra,  work with Bob bob.monkman@intel.comSandra sending in a video.
Mr. DuanYesYesYesTBDNoMr. Duan (can work through Fu Qiao:

Jehanne Savi. Speaker TBD.

YesNoNoTBDNoWork through Vincent: & William. Speaker TBD.

Community Grouping possible participants: Edit Koselak, Karine, Nick Chase, Tomas Fredberg, Emma Foley, Uli, James Gu, Lincoln, Cedric, Sridhar Rao, Mark B, Tom Kivlin/Riccardo, Pankaj, Fu Qiao, Trevor Cooper, Pierre

, Ahead of launch:

  • Send press conference invites and offers for 1:1 pre-briefs to targeted list of press/analysts in vertical space. Share assets and news package under embargo. 
  • Target additional 1-2 higher-tier tech journalists and offer 1:1 interviews with higher-level narrative on ecosystem benefits, why this is important

At launch (Jan. 27):

  • Press Conference 7:30 - 8:00 PST
  • Launch Event 8:00 - 10:00 PST


    • Interspersed  pre-recorded short video clips (5-6) (upper level execs from supplier and operators + those ingrained in technical side)
    • 1-2 meaty presos on business motivation/drivers (e.g. operator); one on work we’re doing, how we’re blending specs and implementation work, flow into conformance, organization (e.g. someone like Phil Robb from tech perspective from supplier/operator
    • Live broadcast + Recording available on website, YouTube for on-demand
    • Custom Zoom background
    • Timing: 8 am PT
  • Press release (to wire, LF, and LFN websites; sent to broad swath of press/analysts)
  • Community blog post
    • More informal look at the news, with additional color/details not provided in the PR (complete)
  • Broad social media campaign
    • Directing to PR, blog, and video interviews
    • Robust set of tweets and LinkedIn updates to post from LFN and LF handles
    • “Tweet sheet” and accompanying graphic sent to members, other LF projects
    • Paid social?
  • Accommodate any post-announcement requests for 1:1 interviews


  • Press release (with member quotes)
  • Blog post
  • Third-party video interviews (to follow up launch)
  • Tweet sheet
  • Social graphic(s)
  • Anuket Website
  • Anuket Wiki
  • Infographic (to follow up launch) 
  • Swag in the store for purchase (scarves)
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