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Gathering proof points from LFN Members around their consumption and deployment of LFN projects that we will build stories around will be critical. We'll front load this effort in Q1 & Q2 to help get us through the summer doldrums. It was suggested that templatize this ask whenever possible to make it easier for members to respond to something vs starting from scratch. There was a question about how we define "Enterprise" use cases. An example would be an interview would be an interview with Walmart about their enterprise networks. A question was raised about how we reach new audiences to attract new members/participants to LFN. In addition to what we populate on our owned channels, and what what we're able to generate through earned media, we will use a strategic paid marketing campaign to get in front of our top three personas in our target audiences. 

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