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- Consider mirroring a "sales process" using a funnel model (e.g. create awareness, build preference, affinity). Position LFN as source of gravity, then flow the KPIs from there.
- For Proof Points, we need to qualify between Mature projects and New Projects (actual deployments vs. POCs).
- For the Innovate Objective: We could measure Innovators as well as Innovation.
- It's tough to measure direct impact. We should measure what we can on the marketing front, then correlate to larger goals.
- We need to reflect our impact on membership as well (bringing on new members, retention, messaging pickup by Mike).
- Proposal: Create Multiple Tiers for KPIs: Topline (what we Influence), Program Activities (what we own), Program KPIs (what we can measure)
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On the last Board meeting, updated project priorities were presented by the TSC Chairs. Some of these were marketing relatesrelated. Brandon will sync with each project liaison to revisit the project marketing priorities and schedule time on upcoming TSC calls for an LFN MAC Overview and invitation to participate in our key programs: Proof Points, Project Infographic, Project 1-pager, Project Webinars (with end users).
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