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- Review Board Priorities
- Discuss slightly updated pans for messaging framework
- Discuss pillars / emphasis points
- Possibilities for testing the messaging
We will likely split up the points, assign people to fill in various parts.
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Template: Note: This is current LFN Messaging Doc:https://docs.google.com/document/d/1LEsGQ6mwM2DXh2xR0ALIR8FIo44hv6pzXEZb2qDdJHU/edit
Lindsey: Business priorities feeding in. What are our imperatives? What is our topline focus? A high level take away that feeds all our audiences. We need a compelling “one pager.” Audience chapters, taking the storyline to each audience. Projects need to feed up to the framework. Projects can message from the topline above AND as each project comes up with messaging, it should fit into the framework.
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