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  • Send press conference invites and offers for 1:1 pre-briefs to targeted list of press/analysts in vertical space. Share assets and news package under embargo. 
  • Target additional 1-2 higher-tier tech journalists and offer 1:1 interviews with higher-level narrative on ecosystem benefits, why this is important
  • 1-3  third-party video interviews (Telecom TV, The Cube) pre-recorded to publish at launch 
    • Provide slides and graphics
    • 1-2 spokespeople

At launch (Jan. 27):

  • Press Conference 7:30 - 8:00 PST
  • Launch Event 8:00 - 10:00 PST

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