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- Beth Cohen (VZ)
- Bob Monkman (Intel)
- Heather Kirksey (LF)
- Brandon Wick (LF)
- Jill Lovato (LF)
- William Diego Maza (Orange)
- Obaid Qazi (obaid.qazi@atsgen.com) (ATS)
- Bryan Madden (bryan.madden@intel.com) Intel
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Initial Thoughts: OPNFV Mission Statement Recently Updated. Website + Charter. We’re moving in the right direction but the publicly facing statement got bogged down / watered down a bit. We want technical team input but Marketing needs to lead this effort. Need to accurately reflect technical work, and need crisp messaging (business/tech), and action oriented that help us bring resources to the table. Develop a positive reinforcement cycle. Job of marketing: Invoke an emotional response with decision makers. Note: While we will solicit feedback from the technical community for brand attributes and accuracy, it's important to note that this is a marketing-led exercise.
Marketing Timeline
- Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging
- Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact)
- Week of 9/21: Naming Options Review
- Week of 9/21: Start Drafting Mission Statement (Charter Version)
- Week of 9/28: Announce Merger at ONES
- 10/1 - 10/18: Brandon Vacation
- Week of 10/5: Finalize Name
- Week of 10/12: Charter Due
- Week of 10/19: Initiate Messaging Matrix Draft
- Week of 10/26: Review Logos/Branding
- Week of 11/02: Finalize Logos/Branding
- Week of 11/02 - 01/08 Build website + Collateral + Comms Plan
- 1/13/21 - Announce new project
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Group will meet weekly at this same time.
Action Items
- Brandon Wickto set up a Marketing Working Group Wiki
- Brandon Wickto send out call notes to MWG
- Brandon Wickto send out call for attributes to the community lists
- All, send any additional conceptual ideas by EOW
- Brandon Wick to draft up initial creative brief
- Brandon Wick to update Marketing Milestones
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