Goals and objectives: The purpose of this marketing plan is to accomplsh the following objectives: 1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort. 2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process. 3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies. | |||||||
Field marketing & campaign plans final | Planned Date | Original Date | |||||
Baldy release | 5/21/2020 | 5/15/2020 | |||||
Docs ready | 5/15/2020 | ||||||
Go/No-Go | 5/12/2020 | ||||||
GA | 5/15/2020 | ||||||
Deliverable | Due Date | Next Step | Status | Owner | Notes | Jira | Content Link |
Foundational / Core Content | PMM | ||||||
PR Announcement messaging | 4/24/2020 | 8 Done | Bob | Submitted to Brandon | |||
Project messaging | 5/1/2020 | Add to wiki | 8 Done | Nick | |||
CNTT Datasheet | 5/21/2020 | Determine raw data | 0 Not Started | Nick/Beth | |||
What's New Deck - Announce | 5/28/2020 | Get raw data from Rabi | 1 In Progress | Rabi/Bob | Webinar deck will serve this purpose. | ||
Media/Analyst Readiness | Mktg | ||||||
Media/Analyst Presentation (Draft) | 5/7/2020 | 8 Done | Beth | ||||
Media/Analyst Presentation (Final - if needed) | 5/14/2020 | 8 Done | Beth | Presented at several events | |||
Media Briefings | 5/14/2020 | 8 Done | Beth/Nick/Bob/Scot | Presented at several events | |||
Analyst Briefings | 5/28/2020 | 8 Done | Beth/Nick/Bob/Scot | Presented at several events | |||
Press Release | CANCELLED | 0 Not Started | Nick | Replaced with blog post; will do a PR for the fall release | |||
Community/DevRel Readiness | N/A | ||||||
Champions lab script & train-the-trainer | 6/4/2020 | Meeting to determine content | 0 Not Started | Bob/Beth/Scot | Needs to follow the field trials | ||
Regular newsletter | 6/11/2020 | ||||||
Meetup in a Box (deck & demo) | 6/20/2020 | Meeting to determine content | 0 Not Started | Rabi/Bob | Perhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups | ||
Recruit workstream leads to do monthly/event-triggered blogs | 6/20/2020 | - Can be supported on the LFN blog - Can also be sent via LFN emails, member cross-promotion listing - Can be added to quarterly LFN newsletter and individual posts - MAC asks members to cross-promote | |||||
Email Communications | |||||||
Outreach letter | 5/18/2020 | Determine content | 0 Not Started | Brandon | |||
Launch Email Blast | 5/21/2020 | 0 Not Started | Brandon | ||||
Launch Virtual Event | Due Date | Status | |||||
Launch webinar (LFN doing 1 per week) | 5/27/2020 | Determine content | 1 In Progress | Beth/Rabi | Rabi will coordinate with the technical workstreams to bring monthly topics. Rabi will do the first one as a general overlook just before virtual conference (May 27) Bob will help with initial webinar | ||
Content | |||||||
CNTT Baldy Release Announcement | 5/21/2020 | Determine content | 1 In Progress | Nick | |||
Add'l Blog posts: | Challenges, gaps, working with other communities We will require a blog to go with webinars, but Nick will help with the translation | ||||||
- Challenges of multiple architectures | 5/28/2020 | Create draft | 0 Not Started | Shaun/Nick | Aimed at operators | ||
- Quantifying savings from faster Network Function onboarding | 6/4/2020 | Create draft | 0 Not Started | Shaun/Nick | Aimed at operators and NFVI vendors | ||
- Why we added the Edge workstream (Beth) | 6/18/2020 | Create draft | 0 Not Started | Beth | |||
- Why RA1 | 6/25/2020 | Create draft | 0 Not Started | Beth | |||
- Challenges of supporting multiple architectures | 6/30/2020 | Create draft | 0 Not Started | Rabi | Aimed at Network function vendors | ||
- How to run the CNTT certification tests | 7/2/2020 | Create draft | 0 Not Started | Cedric | Aimed at vendors (both) | ||
Benefit video | 5/21/2020 | Determine content | 0 Not Started | Nick/Bob/Scot/Beth | Aimed at operators | ||
Introductory whitepaper | 5/21/2020 | Review draft | 1 In Progress | David Rodewald | Draft expected week of 4/27/20 | ||
Brochures & solution briefs (as needed) | 6/20/2020 | Determine need | 0 Not Started | Nick/Bob | |||
Externally placed blogs | 6/20/2020 | Determine opportunities | 0 Not Started | Nick | |||
Additional gated assets? Tech blogs? | 7/5/2020 | Determine needs and opportunities | 0 Not Started | Nick | |||
Demand Generation | |||||||
Campaigns for gated assets, virtual events | 5/21/2020 | Determine need | 0 Not Started | Brandon | |||
industry influencer -- Evan Kirstal | 5/21/2020 | Schedule options | 0 Not Started | Brandon | |||
Website Journey & Updates | Content Due Date | Next Step | Status | Notes | Jira | Content Link | |
Create CNTT content page | 5/15/2020 | Create content | 0 Not Started | Nick | |||
Add CNTT to LFN home page | 5/21/2020 | Waiting for content | 1 Content Draft | Brandon |