Goals and objectives:
The purpose of this marketing plan is to |
accomplish accomplsh the following objectives:
1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort.
2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process.
3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies. |
|
|
|
| Field marketing & campaign plans final | Planned Date | Original Date |
|
|
|
|
|
| Baldy release | 5/21/2020 | 5/15/2020 |
|
|
|
|
|
| Docs ready | 5/15/2020 |
|
|
|
|
|
|
| Go/No-Go | 5/12/2020 |
|
|
|
|
|
|
| GA | 5/15/2020 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Deliverable | Due Date | Next Step | Status | Owner | Notes | Jira | Content Link |
| Foundational / Core Content |
|
|
| PMM |
Project
|
|
|
| PR Announcement messaging |
51Add to wikiNick | PR Announcement | Bob | Submitted to Brandon |
|
|
| Project messaging |
424BobSubmitted to Brandon | 15| 21/2020 | Determine raw data | 0 Not Started | Nick/Beth |
|
|
|
| What's New Deck - Announce | 5/ |
22| 28/2020 | Get raw data from Rabi |
0 Not StartedNick/ScotNick or Scot will take info on the technical side from Rabi and massage into a deck| Bob | Webinar deck will serve this purpose. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Media/Analyst Readiness |
|
|
| Mktg |
|
|
|
| Media/Analyst Presentation (Draft) | 5/ |
10 Not StartedDetermine content | | 8 Done | Beth |
|
|
|
| Media/Analyst Presentation (Final - if needed) | 5/ |
8Create draft | 0 Not Started | Beth |
| 8 Done | Beth | Presented at several events |
|
|
| Media |
Analyst 220 Not StartedDetermine target analysts and opportunities | /BrandonBeth to deliver briefings, Nick/Scot/Bob to facilitate, Brandon to get list of names | | Presented at several events |
|
|
| Analyst |
Media 8Determine target journalists and opportunities | 0 Not Started | /BrandonBeth to deliver briefings, Nick/Scot/Bob to facilitate Brandon to get list of names | Presented at several events |
|
|
| Press Release |
5/1/2020 | Write PR | | CANCELLED |
| 0 Not Started | Nick | Replaced with blog post; will do a PR for the fall release |
|
|
|
|
|
|
|
|
|
|
| Community/DevRel Readiness |
|
|
| N/A |
Meetup in a Box (deck & demo) | 6/14/2020Meeting to determine content | 0 Not Started | Rabi/Bob | Perhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups |
|
|
|
| Champions lab script & train-the-trainer |
71| 4/2020 | Meeting to determine content | 0 Not Started | Bob/Beth/Scot | Needs to follow the field trials
Bob to contact Trevor Cooper (Mr Pharos) |
|
|
| Regular newsletter | 6/11/2020 |
|
|
|
|
|
|
| Meetup in a Box (deck & demo) | 6/20/2020 | Meeting to determine content | 0 Not Started | Rabi/Bob | Perhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups |
|
|
| Recruit workstream leads to do monthly/event-triggered blogs | 6/20/2020 |
|
|
| - Can be supported on the LFN blog
- Can also be sent via LFN emails, member cross-promotion listing
- Can be added to quarterly LFN newsletter and individual posts
- MAC asks members to cross-promote |
|
|
|
|
|
|
|
|
|
|
| Email Communications |
|
|
|
|
|
|
|
| Outreach letter | 5/ |
12| 18/2020 | Determine content | 0 Not Started | Brandon |
|
|
|
| Launch Email Blast | 5/ |
15| 21/2020 |
| 0 Not Started | Brandon |
|
|
|
|
|
|
|
|
|
|
|
| Launch Virtual Event | Due Date |
| Status |
|
|
|
|
| Launch webinar (LFN doing 1 per week) | 5/27/2020 | Determine content |
0 Not Started| 1 In Progress | Beth/Rabi | Rabi will coordinate with the technical workstreams to bring monthly topics. Rabi will do the first one as a general overlook just before virtual conference (May 27) Bob will help with initial webinar
CNTT Technical Webinar Topics |
|
|
|
|
|
|
|
|
|
|
| Content |
|
|
|
|
|
|
|
| CNTT Baldy Release Announcement | 5/ |
15| 21/2020 | Determine content | 1 In Progress | Nick |
|
|
|
Add'l Blog posts:
|
|
|
|
| Challenges, gaps, working with other communities
We will require a blog to go with webinars, but Nick will help with the translation |
|
|
| - Challenges of multiple architectures | 5/ |
22| 28/2020 | Create draft | 0 Not Started | Shaun/Nick | Aimed at operators |
|
|
| - |
Challenges of supporting multiple architectures6/24/2020 | Create draft | 0 Not Started | Rabi | Aimed at Network function vendors | - Quantyifying | Quantifying savings from faster Network Function onboarding |
529| 4/2020 | Create draft | 0 Not Started | Shaun/Nick | Aimed at operators and NFVI vendors |
|
|
| - Why we added the Edge |
workstream 12| 18/2020 | Create draft | 0 Not Started | Beth |
|
|
|
| - Why RA1 | 6/ |
19| 25/2020 | Create draft | 0 Not Started | Beth |
|
|
|
| - Challenges of supporting multiple architectures | 6/30/2020 | Create draft | 0 Not Started | Rabi | Aimed at Network function vendors |
|
|
| - How to run the CNTT |
conformance 626| 2/2020 | Create draft | 0 Not Started | Cedric | Aimed at vendors (both) |
|
|
| Benefit video |
615| 21/2020 | Determine content | 0 Not Started | Nick/Bob/Scot/Beth | Aimed at operators |
Nick Chase to facilitate a meeting
|
|
| Introductory whitepaper | 5/ |
15| 21/2020 | Review draft | 1 In Progress | David Rodewald | Draft expected week of 4/27/20 |
|
|
| Brochures & solution briefs (as needed) | 6/20/2020 | Determine need | 0 Not Started | Nick/Bob |
|
|
|
| Externally placed blogs | 6/ |
14| 20/2020 | Determine opportunities | 0 Not Started | Nick |
Brandon to check with Jill |
|
|
|
| Additional gated assets? Tech blogs? | 7/5/2020 | Determine needs and opportunities | 0 Not Started | Nick |
|
|
|
|
|
|
|
|
|
|
|
| Demand Generation |
|
|
|
|
|
|
|
| Campaigns for gated assets, virtual events | 5/ |
15| 21/2020 | Determine need | 0 Not Started | Brandon |
|
|
|
| industry influencer -- Evan Kirstal | 5/ |
15| 21/2020 | Schedule options | 0 Not Started | Brandon |
|
|
|
|
|
|
|
|
|
|
|
| Website Journey & Updates | Content Due Date | Next Step | Status |
| Notes | Jira | Content Link |
Add to LFN home Get approval| Create content | 0 Not Started |
Brandon | Home page being revamped – 5G, Cloud Native, Edge | Create CNTT content 10Create 0 Not Started | Nick/Scot | Just a few paragraphs – maybe pull from Solution Brief?
