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Goals and objectives:
The purpose of this marketing plan is to accomplsh the following objectives:
1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort.
2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process.
3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies.


Field marketing & campaign plans finalPlanned DateOriginal Date




Baldy release5/21/20205/15/2020




Docs ready5/15/2020





Go/No-Go5/12/2020





GA5/15/2020





















DeliverableDue DateNext StepStatusOwnerNotesJiraContent Link
Foundational / Core Content


PMM
Project



PR Announcement messaging
5
4/
1PR Announcement messaging4/24/20208 DoneBobSubmitted to Brandon
24/2020
Add to Github2 Content DraftNick

8 DoneBobSubmitted to Brandon

Project messaging5/1/2020Add to wiki8 DoneNick


CNTT Datasheet5/
15
21/2020Determine raw data0 Not StartedNick/Beth


What's New Deck - Announce5/
22
28/2020Get raw data from Rabi
0 Not Started
1 In ProgressRabi/
Nick/ScotNick or Scot will take info on the technical side from Rabi and massage into a deckField ReadinessPMMTraining for the Field: How to align Mirantis with CNTTTech Field TOI (Support)Mirantis/CNTT solution briefInformation Deck - Customer-Facing (for Sales)Sales leadership callSales all-handsSales cheatsheets (as needed)
BobWebinar deck will serve this purpose.

















Media/Analyst Readiness


Mktg


Media/Analyst Presentation (Draft)5/
10 Not Started
7/2020
Determine content

8 DoneBeth


Media/Analyst Presentation (Final - if needed)5/
8
14/2020
Create draft0 Not StartedBeth

8 DoneBethPresented at several events

Media
Analyst
Briefings5/
220 Not Started
14/2020
Determine target analysts and opportunities

8 DoneBeth/Nick/Bob/Scot
Beth to deliver briefings, Nick/Scot/Bob to facilitate
Presented at several events

Analyst
Media
Briefings5/
8
28/2020
Determine target journalists and opportunities0 Not Started

8 DoneBeth/Nick/Bob/Scot
Beth to deliver briefings, Nick/Scot/Bob to facilitate
Presented at several events

Press Release
5/1/2020Write PR
CANCELLED
0 Not StartedNickReplaced with blog post; will do a PR for the fall release









Community/DevRel Readiness


N/A


Champions lab script & train-the-trainer6/4/2020Meeting to determine content0 Not StartedBob/Beth/Scot

Needs to follow the field trials
Bob to contact Trevor Cooper (Mr Pharos)



Regular newsletter6/11/2020





Meetup in a Box (deck & demo)6/
14
20/2020Meeting to determine content0 Not StartedRabi/Bob
Champions lab script & train-the-trainer5/29/2020Meeting to determine content0 Not StartedBob/Rabi

Perhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups



Recruit workstream leads to do monthly/event-triggered blogs6/20/2020


- Can be supported on the LFN blog
- Can also be sent via LFN emails, member cross-promotion listing
- Can be added to quarterly LFN newsletter and individual posts
- MAC asks members to cross-promote









Email Communications






Outreach letter5/
12
18/2020Determine content0 Not Started
Beth
Brandon


Launch Email Blast5/
15
21/2020
0 Not StartedBrandon










Launch Virtual EventDue Date
Status



Launch webinar (LFN doing 1 per week)5/
15
27/2020Determine content
0 Not Started
1 In ProgressBeth/Rabi

Rabi will coordinate with the technical workstreams to bring monthly topics. Rabi will do the first one as a general overlook just before virtual conference (May 27) Bob will help with initial webinar


CNTT Technical Webinar Topics











Content






CNTT Baldy Release Announcement5/
15
21/2020Determine content1 In ProgressNick


Add'l Blog posts:






Challenges, gaps, working with other communities
We will require a blog to go with webinars, but Nick will help with the translation

- Challenges of multiple architectures5/
22
28/2020Create draft0 Not StartedShaun/NickAimed at operators

-
Challenges of supporting multiple architectures6/24/2020Create draft0 Not StartedRabiAimed at Network function vendors- Quantyifying
Quantifying savings from faster Network Function onboarding
5
6/
29
4/2020Create draft0 Not StartedShaun/NickAimed at operators and NFVI vendors

- Why we added the Edge workstream (Beth)6/
12
18/2020Create draft0 Not StartedBeth


- Why RA16/
19
25/2020Create draft0 Not StartedBeth


- Challenges of supporting multiple architectures6/30/2020Create draft0 Not StartedRabiAimed at Network function vendors

- How to run the CNTT certification tests
6
7/
26
2/2020Create draft0 Not StartedCedricAimed at vendors (both)

Benefit video5/
15
21/2020Determine content0 Not StartedNick/Bob/Scot/BethAimed at operators
Brochures & solution briefs (as needed)6/14/2020Determine need0 Not StartedNick/Bob


Introductory whitepaper5/
15
21/2020Review draft1 In ProgressDavid RodewaldDraft expected week of 4/27/20
Additional gated assets? Tech blogs?


Brochures & solution briefs (as needed)6/
29
20/2020Determine
needs and opportunities
need0 Not StartedNick/Bob


Externally placed blogs6
/14
/20/2020Determine opportunities0 Not StartedNick


Additional gated assets? Tech blogs?7/5/2020Determine needs and opportunities0 Not StartedNick










Demand Generation
Field Marketing plan final
Rachel Renski, Veronica Goldman?







Campaigns for gated assets, virtual events5/
15
21/2020Determine need0 Not StartedBrandon


industry influencer -- Evan Kirstal5/
15
21/2020Schedule options0 Not StartedBrandon










Website Journey & UpdatesContent Due DateNext StepStatus
NotesJiraContent Link
Add
Create CNTT
to LFN home
content page5/15/2020
Get approval
Create content0 Not Started
Brandon
Nick
Create



Add CNTT
content
to LFN home page5/
1
21/2020
Create
Waiting for content
0 Not Started
1 Content DraftBrandon
Bob