Page History

Attendees & Representation:

LF Staff: Brandon Wick, Jill Lovato, Heather Kirksey, Kenny Paul

Presentation

Available here

Agenda

• Strategic Plan Review
  • Strategies
  • Key Programs / KPIs
  • Events
  • Paid Marketing
  • Project Marketing

...

• Consider mirroring a "sales process" using a funnel model (e.g. create awareness, build preference, affinity). Position LFN as source of gravity, then flow the KPIs from there. 
• Consider that project are in different levels of maturity
• For Innovate: We could measure Innovators as well as InnovationFor Proof Points, we need qualify between Mature projects and New Projects (actual deployments vs. POCs).
• For the Innovate Objective: We could measure Innovators as well as Innovation.
• It's tough Tough to measure direct impact. We should measure what we can on the marketing front, then correlate to larger goals.
• We need to reflect our impact on membership as well (bringing on new members, retention, messaging update pickup by Mike). 
• Proposal: Create Multiple Tiers for KPIs: Topline (what we influenceInfluence), Marketing Level Program Activities (what we own), Program KPIs (Detialedwhat we can measure)

Paid Marketing

Key programs map across Owned, Earned, and Paid Channels. We need to developing a recommendation around paid campaigns with an estimates estimated budget for the LF Finance Committee and Board. 

...

On the last Board meeting, updated project priorities were presented by the TSC Chairs. Some of these were marketing relates. Brandon will sync with each project liaison to revisit the project marketing priorities and schedule time on upcoming TSC calls for an LFN MAC Overview and invitation to participate in our key programs: Proof Points, Project Infographic, Project 1-pager, Project Webinars (with end users). 

The Strategic Marketimg Marketing Committee will meet 1-2 more times to further refine and finalize the plan.