Supporting Documents
DRAFT FOR DISCUSSION:
Elevator Pitch
Setup
The modern organization has data and users located everywhere. This is impacting the performance and security needs of IT networks across the globe, along with compelling user experiences and new revenue paths - all central to ‘digital transformation’.
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- Software development can be costly and time consuming. As a result, many developers are actively involved in and leveraging from open source communities and open source has now become the de facto way to build software. Developers can tap into a broader ecosystem of ideas and viewpoints to more quickly generate innovations, and to speed up software development. No single company could accomplish what is delivered through an open source community.
- Companies are leveraging open source innovations more frequently in their product and service offerings, contributing to the community and using it to chart their own course in the evolving networking landscape.
- As companies and developers use open source code to build their own commercial products and services, they also gain strategic value in contributing back to those projects. Open source reduces time and optimizes effort, while improving efficiencies and interoperability. Open source communities are also a key driver for building consensus across the industry, filling gaps, and driving adoption by vendors, integrations, end users.
Target Personas
- Operations: Example Titles: DevOps Engineers, SRE Engineers, Platform Engineer, Automation Architect
- Technical Leadership: Example Titles: Engineering Manager/Director/VP, Release Engineer Manager, DevOps Manager, Ops Manager
- Technical Developer: Example Titles: Software Developer (title can include: Jr., Sr., Mgr.), Software Engineer, Software Architect
- Business/P&L Owner: Example Titles: General Manager, Head of BU
- Open Source Professionals. Example Titles: Head of Open Source, Open Source Advocate, Community Manager / Director
- Press/Analysts: Editor, Contributor, Reporter, Analyst, Researcher, Head of Research
Next steps
- Finalize cross-audience messaging (elevator pitch + pillars) within message working group
- Incorporate relevant security sub-messages and proof points in the pillars. Ask project reps to summarize what each project is doing to drive toward more secure networking.
- Owner: Need owner to gather and consolidate this feedback.
- Review cross-audience messaging in MAC and EUAG for feedback.
- Owner: Lindsey, Neal, Brandon
- Ratify cross-audience messaging at Board meeting
- Owner: Lindsey, Brandon
- Develop audience specific messaging (aligned to cross-audience messaging).
- Owner: Need owners for each audience (vendor ecosystem, network operators, SIs, cloud service providers, enterprise IT)