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Call Notes: The team reviewed the updated messaging deck from Lindsey and the existing personas deck. It was agreed that the personas deck needed an update and one liners for each to be added to main deck. Neal volunteered to do this. In parallel, we agreed the that personas deck needs an update/review. Brandon/Jill will create an analyst media/slide, and Bob will look over the deck to suggest any updates. Goal is to have the one-liners ready before the EUAG Meeting, May 1225. It was noted that many of the persona categories are applicable to the different ecosystem audience messaging. After Neal and Bob dropped at 9:30, we had a long discussion with Sandeep on LFN positioning and building in new facets, e.g. the Enterprise Trend: Walmart and other retailers. Networking itself is becoming of interest. 5G Super Blueprint is zeroing in on a specific use case. e.g.: Warehouse. How can we determine use cases and get their thoughts. Sandeep can help on these points, consider asking customers/partners for input.
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- Finalize cross-audience messaging (elevator pitch + pillars) within message working group (Lindsey)
- Need community examples for proof points (Brandon/Heather/Arpit)
- Incorporate relevant security sub-messages and proof points in the pillars. Ask project reps to summarize what each project is doing to drive toward more secure networking.
- Owner: Need owner to gather and consolidate this feedback. (Brandon to facilitate with Project Liaisons) Need community owner to help consolidate (Reaching out to Amy Z)
- Integrate security into the narrative (Brandon, Heather, Lindsey)
- Personas
- Need to review /update personas deck (Brandon/Bob)
- Need pen source value by persona (1 liner takeaway for each persona, to add to slide 9 (Neal)
- Develop audience specific messaging (aligned to cross-audience messaging).?
- Owner: Need owners for audiences (vendor ecosystem, network operators, SIs, cloud service providers, enterprise IT). Format TBD.
- Cross-reference the personas positioning
- Review cross-audience messaging in EUAG and MAC for feedback.
- Owner: Lindsey, Neal, Brandon
- Ratify cross-audience messaging at July Board meeting (Owner: Lindsey, Heather, Brandon)
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Notes from the last call
Update from From Lindsey Pre-Call:
- EUAG scheduling miscommunication, Lindsey to solicit EUAG feedback on 5/25/21 (Draft slides linked above)
- Input on industries and use cases we should reference in Cutting Edge message pillar
- Discussion Point: Maybe we just do a short elevator pitch for specific audiences, but we’ll need to determine if there is more value to do it for personas (which can span multiple company types in the value chain), or if we do it for company types (operators, ISVs, SIs, etc) which would be speaking to a broad set of personas at that company. I think maybe the former is better, but it would be good to have discussion on it.
- Need their input on use cases to call out in the 3rd message pillar.
- We’ll also need to add the persona 1-liners on the open source slide
- Discussion Point: Most LFN activities target multiple audiences vs audience specific activations. As such, we were questioning if we should really spend our time developing audience specific messaging. Did that get discussed again? If not, can we add to this Friday’s agenda? I think it’s worth a discussion if our time is best served developing the cross-audience messaging, and we don’t bother generating 6 versions of audience specific messaging.
Call Notes:
Next steps &
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Owners
- Finalize cross-audience messaging (elevator pitch + pillars) within message working group (Lindsey)
- Need community examples for proof points (Brandon/Heather/Arpit)
- Incorporate relevant security sub-messages and proof points in the pillars. Ask project reps to summarize what each project is doing to drive toward more secure networking.
- Owner: Need owner to gather and consolidate this feedback. (Brandon to facilitate with Project Liaisons) Need community owner to help consolidate (Reaching out to Amy Z)
- Integrate security into the narrative (Brandon, Heather, Lindsey)
- Personas
- Need to review /update personas deck (Brandon/Bob)
- Need pen source value by persona (1 liner takeaway for each persona, to add to slide 9 (Neal)
- Develop audience specific messaging (aligned to cross-audience messaging).
- Owner: Need owners for audiences (vendor ecosystem, network operators, SIs, cloud service providers, enterprise IT). Format TBD.
- Cross-reference the personas positioning
- Review cross-audience messaging in EUAG and MAC for feedback.
- Owner: Lindsey, Neal, Brandon
- Ratify cross-audience messaging at Board meeting (Owner: Lindsey, Heather, Brandon)
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Notes: How to apply to different types of companies (vendors, end users, etc)? Do we need tuned versions?
Next steps
- Finalize cross-audience messaging (elevator pitch + pillars) within message working group
- Incorporate relevant security sub-messages and proof points in the pillars. Ask project reps to summarize what each project is doing to drive toward more secure networking.
- Owner: Need owner to gather and consolidate this feedback.
- Review cross-audience messaging in MAC and EUAG for feedback.
- Owner: Lindsey, Neal, Brandon
- Ratify cross-audience messaging at Board meeting
- Owner: Lindsey, Brandon
- Develop audience specific messaging (aligned to cross-audience messaging).
- Owner: Need owners for each audience (vendor ecosystem, network operators, SIs, cloud service providers, enterprise IT)
Note: Go gather examples (Brandon/Heather/Arpit) + Community Examples. Need security lead: Connect with project reps, what's being done. Security lead needed (Amy Z).