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Add to wiki6/14/2020
Goals and objectives:
The purpose of this marketing plan is to accomplish accomplsh the following objectives:
1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort.
2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process.
3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies.


Field marketing & campaign plans finalPlanned DateOriginal Date




Baldy release5/21/20205/15/2020




Docs ready5/15/2020





Go/No-Go5/12/2020





GA5/15/2020





















DeliverableDue DateNext StepStatusOwnerNotesJiraContent Link
Foundational / Core Content


PMM


Project PR Announcement messaging54/124/2020
8 DoneBobSubmitted to Brandon

Project NickPR Announcement messaging45/241/2020Add to wiki8 DoneBobNickSubmitted to Brandon


CNTT Datasheet5/1521/2020Determine raw data0 Not StartedNick/Beth


What's New Deck - Announce5/2228/2020Get raw data from Rabi0 Not Started1 In ProgressRabi/Nick/ScotNick or Scot will take info on the technical side from Rabi and massage into a deckBobWebinar deck will serve this purpose.

















Media/Analyst Readiness


Mktg


Media/Analyst Presentation (Draft)5/17/2020Determine content0 Not Started
8 DoneBeth


Media/Analyst Presentation (Final - if needed)5/814/2020Create draft0 Not StartedBeth
8 DoneBethPresented at several events

Media Analyst Briefings5/2214/2020Determine target analysts and opportunities
0 Not Started8 DoneBeth/Nick/Bob/Scot/BrandonBeth to deliver briefings, Nick/Scot/Bob to facilitate, Brandon to get list of namesPresented at several events

Analyst Media Briefings5/828/2020Determine target journalists and opportunities0 Not Started
8 DoneBeth/Nick/Bob/Scot/BrandonBeth to deliver briefings, Nick/Scot/Bob to facilitate Brandon to get list of namesPresented at several events

Press Release5/1/2020Write PRCANCELLED
0 Not StartedNickReplaced with blog post; will do a PR for the fall release









Community/DevRel Readiness


N/AMeetup in a Box (deck & demo)Meeting to determine content0 Not StartedRabi/BobPerhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups


Champions lab script & train-the-trainer76/14/2020Meeting to determine content0 Not StartedBob/Beth/Scot

Needs to follow the field trials
Bob to contact Trevor Cooper (Mr Pharos)



Regular newsletter6/11/2020





Meetup in a Box (deck & demo)6/20/2020Meeting to determine content0 Not StartedRabi/Bob

Perhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups



Recruit workstream leads to do monthly/event-triggered blogs6/20/2020


- Can be supported on the LFN blog
- Can also be sent via LFN emails, member cross-promotion listing
- Can be added to quarterly LFN newsletter and individual posts
- MAC asks members to cross-promote









Email Communications






Outreach letter5/1218/2020Determine content0 Not StartedBrandon


Launch Email Blast5/1521/2020
0 Not StartedBrandon










Launch Virtual EventDue Date
Status



Launch webinar (LFN doing 1 per week)5/27/2020Determine content0 Not Started1 In ProgressBeth/Rabi

Rabi will coordinate with the technical workstreams to bring monthly topics. Rabi will do the first one as a general overlook just before virtual conference (May 27) Bob will help with initial webinar











Content






CNTT Baldy Release Announcement5/1521/2020Determine content1 In ProgressNick


Add'l Blog posts:






Challenges, gaps, working with other communities
We will require a blog to go with webinars, but Nick will help with the translation

- Challenges of multiple architectures5/2228/2020Create draft0 Not StartedShaun/NickAimed at operators

- Challenges of supporting multiple architectures6/24/2020Create draft0 Not StartedRabiAimed at Network function vendors- Quantyifying Quantifying savings from faster Network Function onboarding56/294/2020Create draft0 Not StartedShaun/NickAimed at operators and NFVI vendors

- Why we added the Edge workstream workstream (Beth)6/1218/2020Create draft0 Not StartedBeth


- Why RA16/1925/2020Create draft0 Not StartedBeth


- Challenges of supporting multiple architectures6/30/2020Create draft0 Not StartedRabiAimed at Network function vendors

- How to run the CNTT conformance certification tests67/262/2020Create draft0 Not StartedCedricAimed at vendors (both)

Benefit video65/1521/2020Determine content0 Not StartedNick/Bob/Scot/BethAimed at operatorsNick Chase to facilitate a meeting

Introductory whitepaper5/1521/2020Review draft1 In ProgressDavid RodewaldDraft expected week of 4/27/20

Brochures & solution briefs (as needed)6/20/2020Determine need0 Not StartedNick/Bob


Externally placed blogs6/1420/2020Determine opportunities0 Not StartedNick


Additional gated assets? Tech blogs?7/5/2020Determine needs and opportunities0 Not StartedNickBrandon to check with Jill










Demand Generation






Campaigns for gated assets, virtual events5/1521/2020Determine need0 Not StartedBrandon


industry influencer -- Evan Kirstal5/1521/2020Schedule options0 Not StartedBrandon










Website Journey & UpdatesContent Due DateNext StepStatus
NotesJiraContent Link
Add Create CNTT to LFN home content page5/15/2020Get approvalCreate content0 Not StartedBrandonHome page being revamped – 5G, Cloud Native, EdgeNick


Add CNTT to LFN home Create CNTT content page5/1021/2020Create Waiting for content0 Not StartedNick/Scot1 Content DraftBrandonJust a few paragraphs – maybe pull from Solution Brief?