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Goals and objectives:
The purpose of this marketing plan is to accomplsh accomplish the following objectives:
1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort.
2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process.
3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies.


Field marketing & campaign plans finalPlanned DateOriginal Date




Baldy release5/15/2020





Docs ready5/15/2020





Go/No-Go5/12/2020





GA5/15/2020





















DeliverableDue DateNext StepStatusOwnerNotesJiraContent Link
Foundational / Core Content


PMM


Project messaging5/1/2020Add to Githubwiki8 Done2 Content DraftNick


PR Announcement messaging4/24/2020
8 DoneBobSubmitted to Brandon

CNTT Datasheet5/15/2020Determine raw data0 Not StartedNick/Beth


What's New Deck - Announce5/22/2020Get raw data from Rabi0 Not StartedRabi/Nick/ScotNick or Scot will take info on the technical side from Rabi and massage into a deckField ReadinessPMMTraining for the Field: How to align Mirantis with CNTTTech Field TOI (Support)Mirantis/CNTT solution briefInformation Deck - Customer-Facing (for Sales)Sales leadership callSales all-handsSales cheatsheets (as needed)









Media/Analyst Readiness


Mktg


Media/Analyst Presentation (Draft)5/1/2020Determine content0 Not StartedBeth


Media/Analyst Presentation (Final - if needed)5/8/2020Create draft0 Not StartedBeth


Analyst Briefings5/22/2020Determine target analysts and opportunities0 Not StartedBeth/Nick/Bob/Scot/BrandonBeth to deliver briefings, Nick/Scot/Bob to facilitate, Brandon to get list of names

Media Briefings5/8/2020Determine target journalists and opportunities0 Not StartedBeth/Nick/Bob/Scot/BrandonBeth to deliver briefings, Nick/Scot/Bob to facilitate Brandon to get list of names

Press Release5/1/2020Write PR0 Not StartedNick










Community/DevRel Readiness


N/A


Meetup in a Box (deck & demo)6/14/2020Meeting to determine content0 Not StartedRabi/BobPerhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups

Champions lab script & train-the-trainer57/291/2020Meeting to determine content0 Not StartedBob/RabiBeth/ScotNeeds to follow the field trials
Bob to contact Trevor Cooper (Mr Pharos)

Regular newsletter






Recruit workstream leads to do monthly/event-triggered blogs



Can be supported on the LFN blog

Can also be sent via LFN emails, member cross-promotion listing

Can be added to quarterly LFN newsletter and individual posts

MAC asks members to cross-promote











Email Communications






Outreach letter5/12/2020Determine content0 Not StartedBethBrandon


Launch Email Blast5/15/2020
0 Not StartedBrandon










Launch Virtual EventDue Date
Status



Launch webinar (LFN doing 1 per week)5/1527/2020Determine content0 Not StartedBeth/RabiRabi will coordinate with the technical workstreams to bring monthly topics. Rabi will do the first one as a general overlook just before virtual conference (May 27) Bob will help with initial webinar









Content






CNTT Baldy Release Announcement5/15/2020Determine content1 In ProgressNick


Add'l Blog posts:






Challenges, gaps, working with other communities
We will require a blog to go with webinars, but Nick will help with the translation

- Challenges of multiple architectures5/22/2020Create draft0 Not StartedShaun/NickAimed at operators

- Challenges of supporting multiple architectures6/24/2020Create draft0 Not StartedRabiAimed at Network function vendors

- Quantyifying savings from faster Network Function onboarding5/29/2020Create draft0 Not StartedShaun/NickAimed at operators and NFVI vendors

- Why we added the Edge workstream (Beth)workstream 6/12/2020Create draft0 Not StartedBeth


- Why RA16/19/2020Create draft0 Not StartedBeth


- How to run the CNTT certification conformance tests6/26/2020Create draft0 Not StartedCedricAimed at vendors (both)

Benefit video56/15/2020Determine content0 Not StartedNick/Bob/Scot/Beth

Aimed at operators

Brochures & solution briefs (as needed)Nick/Bob


6/14/2020Determine need0 Not Started

Nick Chase to facilitate a meeting



Introductory whitepaper5/15/2020Review draft1 In ProgressDavid RodewaldDraft expected week of 4/27/20

Additional gated assets? Tech blogs?6/29/2020Determine needs and opportunities0 Not StartedNickExternally placed blogs6/14/2020Determine opportunities0 Not StartedNickBrandon to check with Jill

















Demand GenerationField Marketing plan finalRachel Renski, Veronica Goldman?






Campaigns for gated assets, virtual events5/15/2020Determine need0 Not StartedBrandon


industry influencer -- Evan Kirstal5/15/2020Schedule options0 Not StartedBrandon










Website Journey & UpdatesContent Due DateNext StepStatus
NotesJiraContent Link

Add CNTT to LFN home page5/15/2020Get approval0 Not StartedBrandonHome page being revamped – 5G, Cloud Native, Edge

Create CNTT content page5/110/2020Create content0 Not StartedBobNick/ScotJust a few paragraphs – maybe pull from Solution Brief?