Attendees
Agenda
Messaging:
- Messaging planning deck from Jonathan Beltran
- Planning interviews with target audience
- Workstream for creating messaging
- Need to target awareness of OVP Compliance Tests – Jonathan Beltran will ask Rick about it and send Nick update
- From the governance call:
- Marketing discussion; need to get idea of what CNTT messaging needs to be to business decision makers who are ultimately deciding on adoption.
- e.g. Starts with Technical arm, moves way up to VP
- VP typically will sponsor business case
- VP typically will want to want to know benefits, set of data point to say why beneficial to company
- ...typically will also go to Financial approval arm of company
- Marketing would like to interview business leads to get a sense of what they are thinking.
- Mark Cottrell recommendations
- AI - ask members to host the call with the business decision maker with Marketing workstream. This is major ask.
- AI - could also ask members to collect feedback if unable to get an interview.
- Marketing discussion; need to get idea of what CNTT messaging needs to be to business decision makers who are ultimately deciding on adoption.
- Jonathan Beltran to take a run at a list of questions for BDMs, with help from Bob Monkman
...