Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

Attendees


Agenda

Messaging:

  • Messaging planning deck from Jonathan Beltran
  • Planning interviews with target audience
  • Workstream for creating messagingAsking Governance for confirmation that it's the Business Decision Makers we're looking to talk to.  Nick Chase will add to agenda and present
  • Need to target awareness of OVP Compliance Tests – Jonathan Beltran will ask Rick about it and send Nick update
  • From the governance call:
    • Marketing discussion; need to get idea of what CNTT messaging needs to be to business decision makers who are ultimately deciding on adoption.
      • e.g. Starts with Technical arm, moves way up to VP
      • VP typically will sponsor business case
      • VP typically will want to want to know benefits, set of data point to say why beneficial to company
      • ...typically will also go to Financial approval arm of company
      • Marketing would like to interview business leads to get a sense of what they are thinking.
      • Mark Cottrell recommendations
        • AI - ask members to host the call with the business decision maker with Marketing workstream. This is major ask.
        • AI - could also ask members to collect feedback if unable to get an interview.

Promotion:

...